ALURAM Purple Hydrate & Repair Hair Treatment, 11 fl oz — Intense Moisture & Brass Neutralizing

ALURAM Purple Hydrate & Repair is an intensive purple-toning hair treatment that hydrates, repairs damage, and neutralizes brassy tones for blonde, silver, or color-treated hair.

This concentrated 11 fl oz treatment combines toning violet pigments with a moisturizing, reparative formula to revive lightened, highlighted, or gray hair. Formulated with squalane, marigold extract, and marula oil, it addresses dryness, frizz and breakage while depositing cooling pigments that reduce yellowing. The result is softer, smoother hair with clearer, brighter silver or blonde tones—without sulfates, parabens or animal testing.

How does this product neutralize brassiness without overdrying hair?

The purple pigments in the formula counteract yellow and brassy hues through targeted color correction while moisturizing agents prevent the dryness often associated with toning treatments. Squalane and marigold extract hydrate and replenish lipid levels, preserving elasticity and shine.

• Violet pigments balance yellow tones for cooler reflections.
• Squalane locks in moisture to reduce brittleness.
• Marigold extract soothingly revives lightened strands.
• Formulated to tone while maintaining hydration and softness.

What repair and frizz-control benefits can I expect?

This treatment addresses multiple signs of damage—split ends, surface roughness and heat stress—by delivering fatty acids and oils that smooth the hair cuticle. Marula oil specifically helps control frizz and enhances natural shine, making hair look healthier and more manageable after use.

• Marula oil smooths frizz and reduces flyaways.
• Fatty acids help mend and reinforce weakened fiber.
• Cuticle-smoothing action boosts light reflection and gloss.
• Lightweight moisturization avoids weighing down fine strands.

How should I use ALURAM Purple Hydrate & Repair for best results?

Apply to clean, towel-dried hair, focusing on mid-lengths and ends where brassiness and damage are most visible. Leave for the recommended time based on desired toning intensity, then rinse thoroughly; repeat selectively as a maintenance treatment for consistent cool tones and hydration.

• Use after shampooing on towel-damp hair for even application.
• Adjust leave-in time to customize toning strength.
• Concentrate on highlighted, bleached, or silver sections.
• Use periodically to maintain color and moisture balance.

Who is this for: This treatment is made for anyone with blonde, lightened, gray, white or silver hair seeking a dual-action product that tones brassiness while delivering deep moisture and repair. It suits those who want eco-conscious haircare—vegan, sulfate-free, gluten-free, paraben-free and cruelty-free—and works well for color-treated users, salon clients who need at-home maintenance, and anyone looking to restore softness and manageability to chemically altered hair.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Amodimethicone Sclerocarya Birrea (Marula) Seed Oil* Calendula Officinalis (Marigold) Flower Extract Squalane Phospholipids Biotin Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Butyrospermum Parkii (Shea) Butter Cocos Nucifera (Coconut) Oil Carthamus Tinctorius (Safflower) Seed Oil Glycerin Quaternium-80 Fragrance (Parfum) Phenoxyethanol Dimethiconol Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Citric Acid Ethylhexylglycerin Leuconostoc/Radish Root Ferment Filtrate Maltodextrin Benzyl Benzoate Coumarin Hexyl Cinnamal Hydroxycitronellal Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients