ALURAM Coconut Water Moisturizing Shampoo — 12 fl oz for Medium-to-Coarse & Color-Treated Hair, Sulfate-Free Hydration and Shine

ALURAM Coconut Water Moisturizing Shampoo is a daily salon-inspired cleanser that refreshes and hydrates medium-to-coarse, textured and color-treated hair for visible softness and shine.

This lightweight formula centers on coconut water and nutrient-rich oils to remove dirt and buildup while restoring moisture balance. Free from sulfates and parabens and developed by stylists, it’s crafted to gently cleanse without stripping natural oils, helping textured and coarse strands feel more manageable and resilient after each wash.

How does this shampoo hydrate without weighing hair down?

The shampoo uses coconut water as its hydrating base, delivering moisture to the hair shaft without heavy silicones. Lightweight botanicals and essential fatty acids help replenish dry areas while maintaining natural movement.

• Coconut water delivers hydration at the surface and into the cuticle.
• Baobab and avocado oils nourish without creating buildup.
• Sulfate-free cleansing protects moisture-retention in textured and color-treated hair.

Will it work on color-treated or textured hair?

Yes—this shampoo is formulated to be gentle on color while supporting the structure of textured hair. Ingredients are selected to reduce color stripping and to strengthen coarse strands for improved manageability.

• Color-safe formulation minimizes fading during routine washes.
• Designed by stylists to support medium-to-coarse textures and curls.
• Nourishing oils help lock in shine and smooth the hair surface.

What makes this a cleaner beauty choice?

The product is crafted without sulfates and parabens and is cruelty-free, aligning with cleaner haircare preferences. Packaging and ingredient sourcing reflect an emphasis on responsible beauty and sustainable luxury.

• Cruelty-free formulation—no animal testing.
• Free from common harsh sulfates and parabens.
• Ingredients chosen for efficacy and environmental consideration.

How should I use it for the best results?

Apply to wet hair, massage into scalp and through lengths, then rinse thoroughly. For deeper hydration and manageability, follow with a conditioner or a weekly mask tailored to coarse or textured hair.

• Use daily or as needed to remove product and environmental buildup.
• Pair with ALURAM conditioners or treatments for targeted moisture.
• Rinse well and style as usual—suitable for heat-styling and air-drying routines.

Who is this for: ALURAM Coconut Water Moisturizing Shampoo is intended for people with medium to coarse hair textures, including those with textured, wavy, curly, or color-treated hair who want a gentle, hydrating daily cleanser. It suits anyone seeking a salon-aligned, cruelty-free formula that balances moisture and manageability without heavy residues. Ideal for men and women aiming to restore softness, reduce frizz, and enhance natural shine while using a cleaner-beauty approach.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients