ALURAM Hydrate & Repair Hair Treatment — 11 fl oz Intense Moisture Mask, Vegan & Sulfate-Free

This concentrated 11 fl oz treatment blends targeted hydrators and nourishing oils to restore softness, manageability, and shine without heavy buildup. Formulated for use on all hair types, the treatment focuses on strengthening fragile strands and taming frizz through a cruelty-free, sulfate-free formula that fits clean-beauty routines.

How does this treatment restore over-processed hair?

The formula combines squalane and biotin to rehydrate and support the hair fiber, helping strands feel stronger and look healthier after repeated styling or chemical services. It penetrates the hair shaft to deliver moisture where it’s needed, while lightweight oils smooth the cuticle for improved texture.

• Squalane: replenishes moisture and improves softness without weighing hair down.
• Biotin: supports the appearance of stronger, more resilient strands.
• Fatty acids and oils: repair dry, rough areas and reduce visible damage.

Will this control frizz and boost shine?

Yes—marula oil in the blend helps seal the cuticle and smooth flyaways, increasing hair’s natural luster. The treatment creates a polished finish that reflects light better, leaving hair looking healthier and less prone to static and frizz.

• Marula oil: tames frizz and enhances shine.
• Cuticle-smoothing action: reduces split-end appearance for a sleeker look.
• Non-greasy moisture: glossy finish without heavy residue.

How do I use this product in my routine?

Apply the treatment to clean, damp hair from mid-lengths to ends and leave on according to your hair’s needs—use weekly for maintenance or more frequently for intensive repair. Rinse thoroughly and style as usual; it can be incorporated into both salon-style routines and at-home care plans.

• Frequency: weekly or as-needed intensive treatment.
• Application: focus on mid-lengths and ends to avoid greasing the roots.
• Suitable for all types: works on fine to coarse hair when used correctly.

Is the formula safe for clean-beauty and ethical shoppers?

ALURAM Hydrate & Repair is designed with clean-beauty preferences in mind: it’s vegan and free from sulfates, parabens, and gluten, and it’s not tested on animals. These characteristics make it a good match for those prioritizing ingredient transparency and ethical sourcing in their haircare choices.

• Vegan and cruelty-free: no animal-derived ingredients or testing.
• Free from sulfates, parabens, and gluten: gentler on hair and scalp.
• Balances performance and conscientious formulation for everyday use.

Who is this for? ALURAM Hydrate & Repair Hair Treatment is built for anyone with dry, damaged, or chemically treated hair who wants an effective, clean formula to restore moisture, reduce breakage, and smooth frizz. It also suits people seeking a cruelty-free option that won’t weigh hair down, as well as those who regularly heat-style or color-treat their hair and need periodic deep conditioning to maintain healthy-looking results.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Cocos Nucifera (Coconut) Oil Amodimethicone Quaternium-80 Polyquaternium-7 Glycerin Squalane Biotin Phospholipids Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Ricinus Communis (Castor) Seed Oil* Orbignya Oleifera (Babassu) Seed Oil* Butyrospermum Parkii (Shea) Butter Diheptyl Succinate Capryloyl Glycerin/Sebacic Acid Copolymer Dimethiconol PEG-40 Hydrogenated Castor Oil Ceteareth-25 Fragrance (Parfum) Phenoxyethanol Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Benzoate *certified organic ingredients