ALURAM Coconut Water Purple Shampoo for Color-Treated Hair, 12 fl oz — Tones Brass, Hydrating Coconut Formula

If you want to maintain a crisp, salon-fresh cool blonde, silver, or highlighted look between color appointments, this purple shampoo deposits violet pigments while delivering hydration from coconut water. Formulated for color-treated and natural hair, it balances tone without sulfates or parabens and includes nourishing ingredients like rose hips and biotin to support hair strength and shine.

How does this purple shampoo neutralize brassy or yellow tones?

The formula uses concentrated purple pigments to counteract warm yellow and orange undertones that appear in blonde, highlighted, or grey hair. Pigments coat the hair surface to visually reduce brassiness while cleansing away residue that magnifies warm tones.

• Highly pigmented violet dye targets yellow and orange hues.
• Gentle cleansing removes mineral and styling buildup.
• Use 1–3 minutes for maintenance, longer for stronger toning.
• Safe for repeated use on color-treated hair when used as directed.

Will it dry out my hair or fade my dye?

Designed with moisturizing coconut water and a sulfate-free base, this shampoo minimizes dryness commonly associated with toning products. The formula helps maintain color vibrancy rather than strip dye, and rose hips plus biotin add conditioning benefits to support elasticity and shine.

• Coconut water provides hydration and a smoother hair surface.
• Sulfate- and paraben-free to reduce harsh stripping of color.
• Rose hips and biotin nourish color-treated strands.
• Follow with conditioner to lock in moisture and tone.

How often should I use ALURAM Coconut Water Purple Shampoo?

Frequency depends on your hair’s porosity, base tone, and desired coolness. For regular maintenance, incorporate the shampoo once or twice a week; use more often to correct strong brassiness or after sun and pool exposure.

• Weekly for light maintenance on subtle brassiness.
• 1–3 times per week for medium brass correction.
• Use after swimming or high sun exposure to combat yellowing.
• Always rinse thoroughly and follow with conditioner.

How do I get the best results from this product?

Apply to wet hair, lather and leave in for the recommended time based on desired toning strength, then rinse. Pairing with a hydrating conditioner or mask and limiting heat styling will help preserve both tone and hair health.

• Start with a patch-test to assess processing time for your hair.
• Leave 1–3 minutes for normal toning; up to 5–7 minutes for stronger correction.
• Rinse well, then use a moisturizing conditioner or treatment.
• Limit daily heat and use UV protection when outdoors.

Who is this for? ALURAM Coconut Water Purple Shampoo is ideal for anyone with blonde, highlighted, balayage, grey, or silver hair seeking to reduce warm, brassy tones while keeping strands hydrated. It suits color-treated and natural hair types that need gentle toning without sulfates or parabens, and appeals to people who prefer cruelty-free, salon-inspired products with clean-beauty credentials.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients