ALURAM Coconut Water Purple Shampoo for Blonde & Grey Hair, 33.8 fl oz — Color-Depositing, Sulfate-Free

ALURAM Coconut Water Purple Shampoo is a color-depositing purple shampoo that neutralizes yellow and brassy tones to refresh blonde, grey, and highlighted hair while adding hydration and shine.

This salon-inspired formula combines coconut water with rose hips, biotin, and concentrated purple pigments to correct warm undertones and enhance cool, bright tones in color-treated and natural hair. Packaged in a generous 33.8 fl oz size, it’s made for regular maintenance between salon visits and designed for all hair types, including damaged or chemically treated strands. The shampoo is sulfate-free, paraben-free and cruelty-free, giving a clean-beauty approach to keeping cool blonde and silver shades crisp.

How quickly will this purple shampoo reduce brassiness?

You’ll see tonal correction after one wash, though the degree depends on how warm your hair is and how long you leave the product on. For mild yellowing, a brief lather and rinse often suffices; for stronger brass or deeper yellow tones, allow the shampoo to sit for a few minutes to intensify color-depositing action.

• Fast-acting purple pigments neutralize yellow and orange tones
• Adjust processing time to control coolness—short for maintenance, longer for correction
• Works from first use; results build with regular application

Will this work on all hair types and color levels?

Yes — the formula is created for a wide range of hair textures and colors, from fine to coarse and from natural grey to heavily highlighted blonde. It deposits violet pigments evenly while coconut water and biotin help fortify and hydrate strands for better manageability.

• Safe for color-treated, highlighted, bleached, and natural hair
• Suitable for thin, medium, and thick textures
• Helps maintain silver and ash tones on grey hair

How should I use this shampoo for best results?

Apply to wet hair, lather thoroughly, and rinse; increase the leave-in time slightly when correcting stronger brass. Use 1–3 times weekly depending on how quickly your hair takes on warm tones; alternate with your regular nourishing shampoo when you want less toning.

• Apply to wet hair, massage into roots and lengths, then rinse
• Short rinse for maintenance, 2–5 minutes for deeper toning
• Follow with conditioner or mask for added hydration and softness

What ingredients support hair health beyond toning?

Beyond purple pigments, the shampoo includes coconut water for hydration, rose hips for antioxidant support, and biotin to help strengthen hair. The sulfate-free base cleanses without stripping, while paraben-free and cruelty-free standards align with cleaner beauty preferences.

• Coconut water provides lightweight moisture and shine
• Rose hips and biotin nourish and help improve manageability
• No sulfates or parabens; cruelty-free formulation

Who is this for: ALURAM Coconut Water Purple Shampoo is for anyone looking to maintain or restore cool blonde, silver, or highlighted tones—especially people who want a hydrating, salon-style toner that’s gentle enough for regular use. It’s ideal for clients, stylists, and at-home users who prefer clean-beauty ingredients and need a larger-format bottle for frequent use or multiple users.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients