Ethique Purple Shampoo Bar for Blonde, Silver & Grey Hair — 3.88 oz Plastic-Free Toning Bar with Babassu Oil

If your lightened, highlighted, or naturally grey hair is picking up unwanted warm or yellow hues, this solid purple shampoo bar offers an eco-friendly way to refresh tone without bottles of liquid. Formulated with conditioning babassu oil, softening beetroot powder, and nourishing betaine, the bar balances toning with moisture so hair looks brighter and feels healthy. It's compact, travel-friendly, and replaces several plastic shampoo bottles in regular use.

How does the bar remove brassiness without drying my hair?

The purple pigments in the bar counteract yellow and orange undertones, while moisturizing plant ingredients reduce the risk of dryness. Ethique pairs toning extracts with oils and humectants to maintain slip and softness so hair doesn't feel stripped after rinsing.

• Violet pigments neutralize warm tones for cooler-looking blonde or grey shades.
• Babassu oil adds conditioning and shine without weighing hair down.
• Betaine helps retain moisture to prevent brittleness or frizz.

How often should I use this purple shampoo bar for best results?

Frequency depends on your hair's porosity, base tone, and how quickly brassiness returns. Many users apply the bar once a week or every other wash for maintenance; those with stronger brassy buildup may use it two to three times weekly for short periods.

• Maintenance: once per week to keep cool tones fresh.
• Correction: 2–3 uses per week for a few weeks if brassiness is pronounced.
• Alternate with a regular or hydrating cleanser to avoid over-toning.

Will this shampoo bar work on color-treated hair?

Yes — the bar is formulated to be safe on dyed and highlighted hair while enhancing cooler tones. It cleanses gently and helps preserve the look of salon color when used as part of a regular toning routine.

• Designed to be color-safe; does not aggressively strip dye when rinsed correctly.
• Ideal for highlighted, balayage, and full-bleach blonde styles.
• Pair with Ethique Purple Conditioner Bar for balanced moisture and tone.

What makes this bar an eco-friendly choice for haircare?

The shampoo arrives solid to eliminate plastic packaging and reduce shipping weight, replacing multiple liquid bottles over its lifespan. Ingredients emphasize renewability and the product is vegan and cruelty-free, supporting a lower-waste routine without sacrificing performance.

• One bar can replace roughly three standard shampoo bottles, cutting plastic waste.
• Solid format reduces water and packaging in transit and storage.
• Vegan, cruelty-free formulation with renewable ingredient sources.

Who is this for? The Ethique Purple Shampoo Bar is best suited to people with bleached, highlighted, silver, or naturally grey hair who want to neutralize yellow tones while keeping their routine low-waste. It’s useful for travelers, gym-goers, and anyone aiming to reduce plastic use without sacrificing salon-like toning; pair it with the Purple Conditioner Bar for a complete, balanced regimen.

Ingredients

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)1, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool2, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). 1Natural fragrance. 2Component of essential oils and fragrance.