Ethique Purple Conditioner Bar 2.12 oz toning conditioner for blonde & gray hair, plastic-free, vegan

Ethique Purple Conditioner Bar is a solid, plastic-free conditioner formulated to neutralize brassiness in blonde and gray hair while conditioning and adding shine.

This compact, 2.12 oz conditioner bar — formerly sold as "Tone it Down" — blends purple pigments and natural botanicals to subtly counter warm tones while delivering moisture from babassu oil and glycerine. Designed for color-treated and natural hair, the bar replaces multiple bottles of liquid conditioner so you can reduce plastic waste without sacrificing hair manageability or shine.

How does this bar reduce brassiness in blonde and gray hair?

The bar contains violet-toned pigments and beetroot powder that deposit a hint of purple to balance yellow and orange undertones. Regular, short applications maintain a cooler tone without over-toning, and pairing with a purple shampoo intensifies the effect for stronger toning.

• Violet pigments neutralize warm brassy hues.
• Beetroot powder gives gentle, natural toning support.
• Best used 1–3 times weekly depending on brassiness depth.

Will it keep color-treated hair looking vibrant without stripping color?

This conditioner bar is formulated to be gentle on color-treated hair while adding conditioning and slip for easier detangling. It’s free from harsh surfactants and formulated to preserve dye integrity when used as part of a balanced care routine.

• Conditioning babassu oil protects and softens colored strands.
• Hydrating glycerine helps maintain shine and manageability.
• Safe for regular use when following product instructions.

How do I use a solid conditioner bar effectively?

After shampooing and rinsing, glide the wet bar over damp hair or rub the bar in your hands to release a small amount of product. Focus on mid-lengths and ends, leave for 1–3 minutes for light toning, then rinse thoroughly; repeat less frequently if your hair is porous or very light.

• Wet hair and either rub bar in hands or apply directly to lengths.
• Leave for 1–3 minutes for maintenance toning; extend for deeper toning cautiously.
• Store dry between uses to prolong the bar’s lifespan.

What sustainability benefits does this solid conditioner offer?

Each bar is a concentrated, low-waste alternative to bottled conditioner: one solid bar replaces about five 8 oz plastic bottles. Ethique’s vegan and cruelty-free formulation uses renewable ingredients, and the compact size reduces packaging and shipping impact.

• Replaces multiple plastic bottles — lowers household plastic waste.
• Travel-friendly solid form avoids TSA liquid limits and leaks.
• Made with renewable, vegan, and cruelty-free ingredients.

Who is this for? The Ethique Purple Conditioner Bar is ideal for people with blonde, silver, or highlighted hair seeking a low-waste way to control brassiness while keeping hair soft and manageable. It suits travelers, zero-waste shoppers, and anyone who wants a gentle, color-safe conditioner that pairs well with a purple shampoo for a full toning routine.

Ingredients

Behentrimonium Methosulfate, Brassica Alcohol, Euphorbia Cerifera Cera (Candelilla Wax), Glycerine, Theobroma Cacao (Cocoa) Seed Butter, Mica, Orbignya Oleifera (Babassu) Seed Oil, Caprylic/Capric Triglyceride, Jojoba Esters, Cannabis Sativa (Hemp) Seed Oil, Stearic Acid, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)1, Benzyl Alcohol, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Aqua (Water), Beta Vulgaris (Beet) Root Powder, Tocopherol, Linalool2, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). 1Natural fragrance. 2Component of essential oils and fragrance.