100% PURE

100% PURE Kelp & Mint Volumizing Shampoo — 16 fl oz, Sulfate-Free Volume & Scalp Refresh

High-performance beauty made for confident daily results

$117.71

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Why customers choose Auvira Beauty

100% PURE Kelp & Mint Volumizing Shampoo is a sulfate-free botanical cleanser that lifts fine, limp hair with kelp, peppermint, and sea minerals for added volume and refreshed scalp balance.

This shampoo combines sea kelp, peppermint essential oil, and gentle surfactants to clarify buildup while delivering lightweight moisture and texture. Formulated without sulfates, parabens, phthalates, PEGs, artificial fragrances, or silicones, it aims to strengthen and plump strands with plant-based actives and pro-vitamin B5. The result is cleaner-feeling hair that appears fuller and easier to style, suitable for both color-treated and natural hair.

How does this shampoo add volume without weighing hair down?

The formula uses kelp and botanical proteins to thicken individual strands and create a fuller feel at the root, while lightweight conditioning agents avoid residue. Sea salt provides subtle texture for natural lift and movement without sticky buildup. It's designed to leave hair airy rather than coated.

  • Kelp for strand plumping and mineral support
  • French sea salt for natural texturizing hold
  • Lightweight moisturizers that rinse clean
  • No silicones to prevent flattening or residue

Will it help a dry or irritated scalp feel healthier?

Peppermint essential oil offers a cooling sensation that can refresh the scalp, while burdock, nettle, and neem help clarify and support scalp comfort. The mild cleansing system reduces oil and product buildup that can contribute to irritation, without stripping natural oils. Regular use can support a cleaner, more balanced scalp environment.

  • Peppermint for invigorating circulation and freshness
  • Burdock and nettle to soothe and clarify
  • Sulfate-free cleansing to preserve scalp moisture
  • Safe for color-treated hair to prevent fading from harsh detergents

How does this shampoo improve shine and manageability?

Green tea antioxidants and pro-vitamin B5 help smooth the hair cuticle and enhance natural gloss so strands reflect light better. The blend promotes easier styling by reducing tangles and creating grip for products like mousses or creams. You'll notice improved texture that makes blow-drying and shaping simpler.

  • Pro-vitamin B5 for softening and shine
  • Green tea to support surface smoothness
  • Sea minerals and plant extracts for lightweight hold
  • Formulated to complement conditioners for best results

Who is this for? This volumizing shampoo suits anyone with fine, limp, or thinning hair who wants a cleaner, more textured look without harsh detergents. It's appropriate for both men and women, safe on color-treated hair, and for people who prioritize cruelty-free, naturally derived ingredients. Pair with a compatible lightweight conditioner if you need extra moisture or detangling benefits.

FAQ

Q: Is this shampoo safe for color-treated hair?

A: Yes. It's formulated without sulfates and harsh detergents, making it safe and gentle on color-treated hair.

Q: How often should I use this volumizing shampoo?

A: Use as your regular cleansing shampoo—daily to every few days—depending on hair type and styling product buildup.