100% PURE Bakuchiol Facial Moisturizer — 1.7 fl oz Lightweight Retinol Alternative with Hyaluronic Acid & Squalane for Hydration &

This lightweight moisturizer combines bakuchiol—the botanical alternative to retinol—with humectants, antioxidants, and skin-evening botanicals to support softer, more luminous skin without the dryness or sun-sensitivity commonly associated with retinol. Formulated for daily use, it layers easily under sunscreen or makeup and is suitable for those who want anti-aging benefits from naturally derived ingredients.

How does this moisturizer help dry or sensitive skin?

The formula centers on hyaluronic acid and squalane to attract and seal in moisture, reducing the look of fine lines caused by dehydration. Bakuchiol helps support smoother texture without the irritation risk tied to retinoids, while calming plant extracts soothe reactive skin.

• Hyaluronic acid binds and retains moisture at multiple skin layers
• Squalane provides lightweight, non-greasy barrier support
• Bakuchiol offers gentle smoothing without common retinol dryness
• Aloe and lavender reduce visible redness and soothe skin

Will this replace my retinol product?

Bakuchiol is widely used as a gentler plant-derived alternative to retinol; many people switch to it when retinoids cause irritation or when they want daytime-compatible options. While it delivers smoothing and support for tone and texture, it works differently than prescription-strength retinoids and can be layered within a broader skincare routine.

• Use after serum and toner, before sunscreen in daytime routines
• Safe for nightly use if you prefer a gentler anti-aging approach
• Good option when retinoid sensitivity or sun sensitivity is a concern

What active ingredients brighten and protect the skin?

The cream blends kojic acid and niacinamide (vitamin B3) to help even skin tone and reduce the appearance of dullness. A concentrated array of antioxidants and botanical extracts helps shield skin from environmental stressors while enhancing radiance.

• Kojic acid helps visibly even discoloration and pigmentation
• Niacinamide supports barrier function and refines skin tone
• Licorice, aloe, and plant oils add calming and brightening effects
• Antioxidants defend against daily oxidative stress

How should I use this moisturizer in my daily routine?

Apply a small amount to cleansed face and neck after serums and toners, gently pressing into skin until absorbed. It can be used both morning and night; if used in the morning, follow with broad-spectrum sunscreen to protect results and help maintain even tone.

• Press onto damp skin for improved absorption
• Layer under makeup—lightweight finish works well under foundation
• Combine with serums containing hyaluronic acid or antioxidants for extra hydration

Who is this for? This moisturizer is designed for people seeking a clean-beauty, plant-based alternative to retinol who want dependable hydration, gentler smoothing, and brighter-looking skin. It’s appropriate for most skin types, especially those prone to dryness, sensitivity, or irritation from traditional retinoids, and for anyone preferring vegan, cruelty-free, and fragrance-minimal skincare.