Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair, 8.4 fl oz — AHA & Omega‑9 Repair + Metal Purifier

Wella Professionals ULTIMATE REPAIR Shampoo is a rich, lightweight cream cleanser that detoxifies and rebuilds heat- and bleach-damaged hair to restore shine, smoothness, and strength.

This shampoo combines AHA and Omega‑9 with a Metal Purifier system to target both internal weakness and external fiber damage. Its foaming, silky texture gently removes buildup while helping prepare hair for follow-up treatments. Dermatologically tested and formulated as a vegan haircare product, it’s designed to be used as the cleansing step in a repair-focused routine.

How does this shampoo rebuild damaged hair?

The formula uses AHA (alpha hydroxy acid) to support the hair’s internal structure and Omega‑9 to restore the lipid barrier on the outside of the fiber. Together they create a two-pronged approach: strengthening from within and smoothing the surface for improved manageability and shine. Regular use helps hair feel more resilient and less prone to breakage when combined with proper conditioning and treatments.

• AHA works to reinforce internal hair strength.
• Omega‑9 replenishes the outer barrier for smoother cuticles.
• Light cream lather cleanses without stripping moisture.
• Prepares hair for masks, serums, or leave-in products.

Will it remove metal and environmental buildup?

Yes—the Metal Purifier technology targets metals and impurities that accumulate from hard water, styling, and environmental exposure. By purifying the hair fiber, the shampoo helps prevent dullness and allows subsequent products to penetrate more effectively. This detoxifying action supports clearer color reflection and improved texture.

• Metal Purifier reduces metal residues in the fiber.
• Detoxifies without harsh sulfates or aggressive stripping.
• Improves shine and color vibrancy over repeated washes.

How does the texture and scent affect daily use?

The lightweight cream formula produces a luxurious, airy foam that feels gentle on the scalp while offering an indulgent wash. It rinses cleanly and leaves behind a subtle scent that won’t compete with perfumes or professional treatments. Because it’s formulated to be gentle, it suits frequent washing when hair needs regular detox and rebuilding.

• Silky cream-to-foam texture for pleasant application.
• Rinses thoroughly without residue build-up.
• Subtle fragrance complements salon treatments and styling.

How should I incorporate it into my repair routine?

Use ULTIMATE REPAIR Shampoo as the cleansing first step: wet hair, massage a small amount through roots to ends, then rinse and follow with a matching conditioner or mask. For best results, pair it with Wella’s ULTIMATE REPAIR conditioner or intensive treatments to lock in strength and moisture. Frequency depends on damage level—every wash for heavily damaged hair, or alternated with a milder shampoo for maintenance.

• Apply to wet hair, lather, and rinse; repeat if needed.
• Follow with a repair conditioner or weekly intensive mask.
• Use consistently to see progressive improvements in texture.

Who is this product for? Wella Professionals ULTIMATE REPAIR Shampoo is formulated for people with heat‑damaged, chemically treated, or visibly weakened hair seeking a salon-grade cleansing step that both detoxifies and fortifies. It’s suited to anyone wanting to improve manageability, reduce surface roughness, and prepare hair for further professional or at-home repair treatments. Ideal for stylists and at-home users who prefer a vegan, dermatologically tested option without compromising performance.

Ingredients

Aqua/Water/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.