Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair — 33.8 fl oz, AHA + Omega-9 for Strength & Shine

Wella Professionals ULTIMATE REPAIR Shampoo is a rich, lightweight cream cleanser designed to detoxify and rebuild heat- and bleach-damaged hair while delivering a luxurious, foaming lather.

This salon-grade shampoo combines targeted rebuilding actives with a gentle cleansing base to prepare hair for deeper repair. It uses AHA to strengthen the hair's inner structure, Omega-9 to restore the outer barrier, and Metal Purifier technology to help remove damaging metal residues. The result is hair that feels smoother, looks shinier, and is primed for follow-up treatments in your repair routine.

How does this shampoo repair damaged strands?

The formula works on two fronts: it reinforces internal fibre strength and rebuilds the outer protective layer. AHAs help reconnect and fortify weakened inner bonds, while Omega-9 nurtures and reseals the cuticle surface for improved manageability.

• AHA acts on the hair cortex to support internal resilience.
• Omega-9 replenishes lipids on the hair surface for smoother texture.
• Light foaming action distributes actives evenly for efficient treatment.

Can this shampoo remove metals and buildup from hair?

Yes — the included Metal Purifier technology targets metal particles and environmental residues that accumulate on hair. By helping to eliminate these impurities, the shampoo creates a cleaner foundation so repair ingredients can perform better.

• Formulated to clarify metal traces without stripping essential moisture.
• Prepares hair for subsequent repair serums and conditioners.
• Suitable for color-treated hair when used as directed by stylists.

What is the texture and scent like during use?

The product is a lightweight cream that produces a lavish, easy-to-rinse foam. It offers a subtle, salon-style fragrance and a pleasant, non-heavy finish to the hair.

• Rich cream-to-foam formula for a sensorial wash.
• Leaves minimal residue and no greasy feel after rinsing.
• Designed for daily or regular use as part of a repair routine.

How should I incorporate this shampoo into my haircare routine?

Use ULTIMATE REPAIR Shampoo as the first step in a targeted repair regimen. Apply to wet hair, work into a lather, rinse thoroughly, and follow with a compatible conditioner or treatment from the Wella Professionals repair line for best results.

• Wet hair, apply a palm-sized amount, lather, then rinse well.
• Pair with Wella repair mask or leave-in treatment to maximize benefits.
• For heavily damaged hair, consider two-step cleansing: cleanse twice for deep purification.

Who is this for: Wella Professionals ULTIMATE REPAIR Shampoo suits anyone with heat-, color-, or bleach-stressed hair seeking a salon-formulated cleanser that both detoxifies and supports structural repair. It’s ideal for people who want a professional-grade product to restore manageability and shine while preparing hair for further intensive repair treatments. Dermatologically tested and vegan, it fits into routines focused on evidence-based ingredient pairing without animal testing.

Ingredients

Aqua/Water/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.