Wella Professionals Ultimate Color Shampoo 33.8 fl oz (1L) — Sulfate-Free, Scalp-Soothing Color Care

Wella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser designed to reduce color fade while detoxing hair from color-distorting metals.

This salon-grade shampoo combines a gentle cleaning base with glycine, a metal purifier, and provitamin B5 to help maintain color vibrancy and hydrate hair from scalp to ends. Dermatologically tested and pH-balanced, the formula is free of animal-derived ingredients and crafted to support a complete color-care routine that extends salon results at home.

How does this shampoo help preserve hair color?

The formulation targets causes of premature fading by removing metal deposits that can alter pigments and by using conditioning agents that reduce color washout. Together, these ingredients help maintain vibrancy when used regularly as part of the Ultimate Color regimen.

• Metal purifier helps detoxify color-distorting metals
• Glycine supports protection against free-radical damage
• B5 (provitamin) locks in moisture, improving pigment retention
• Compared to non-conditioning shampoos, it minimizes color loss

Will it soothe and clean my scalp without stripping color?

Yes — the sulfate-free base provides a balanced cleanse that reduces irritation while preserving color. The shampoo is pH-balanced and dermatologically tested to promote scalp comfort without aggressive surfactants.

• Sulfate-free cleansing to avoid harsh stripping
• pH-balanced formula supports scalp and cuticle integrity
• Dermatological testing for tolerance and gentleness
• 73% of consumers reported improved scalp comfort after first use

How will my hair feel and look after using it?

From the first wash, hair feels cleaner and more revitalized, with improved softness and manageability. With continued use across the Ultimate Color system, the brand reports up to 10 weeks of enhanced color vibrancy and overall hair vitality.

• Immediate soft, cleansed feel from scalp to ends
• Hydration from provitamin B5 reduces dryness and frizz
• Detox action helps return color tones to their intended shade
• Designed to work in tandem with complementary salon and at-home products

How should I incorporate this shampoo into my routine?

Use the Ultimate Color Shampoo as the primary cleansing step for color-treated hair, ideally paired with the matching conditioner and treatments from the same regimen. Apply to wet hair, lather, rinse, and follow with color-care conditioner or mask for best results.

• Apply to wet hair and massage into scalp and lengths
• Rinse thoroughly and follow with Ultimate Color conditioner or mask
• Use regularly to sustain vibrancy and scalp comfort
• Recommended for salon-to-home routines to extend professional results

Who is this for: Wella Professionals Ultimate Color Shampoo is intended for anyone with color-treated hair who wants a gentler, salon-quality cleanse that helps protect color from fading and soothes the scalp. It suits those seeking sulfate-free options, consumers who prefer dermatologically tested products, and people aiming to maintain salon color results at home when used as part of the complete Ultimate Color regimen.

Ingredients

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.