Wella Professionals Ultimate Color Shampoo 100ml — Sulfate-Free, Scalp-Soothing Color Protection

Wella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser designed to gently remove impurities while protecting color-treated hair and calming the scalp.

This shampoo blends a metal-purifying complex with glycine and vitamin B5 to detox hair from color-affecting metals, help reduce color washout, and lock in moisture from roots to ends. Dermatologically tested and pH balanced, the formula avoids animal-derived ingredients and delivers a floriental scent. Used as part of the Ultimate Color regimen—from salon to home—it supports longer-lasting vibrancy and a refreshed scalp feeling after the first wash.

How does this shampoo protect my hair color during regular washes?

The shampoo uses a metal purifier alongside glycine to neutralize color-distorting trace metals and reduce free-radical damage that can dull dyed hair. Its sulfate-free surfactants cleanse without stripping conditioning agents, helping color molecules remain in the hair fiber longer.

• Metal-purifying ingredients to limit color-altering residues.
• Sulfate-free cleansing that preserves conditioning agents.
• B5 to help maintain moisture and hair pliability.
• Designed for regular use as part of an at-home regimen.

Will it soothe or irritate my scalp if I have sensitivity?

The formulation emphasizes scalp comfort with dermatological testing and a pH-balanced profile to reduce irritation risk. Consumer testing indicates a majority notice improved scalp comfort after the first application, making it suitable for people seeking a gentler, calming wash.

• Dermatologically tested for reduced irritation potential.
• pH-balanced to respect scalp barrier and microbiome balance.
• Scalp-soothing claim supported by consumer study results.
• Free of animal-derived ingredients for cleaner ingredient sourcing.

How will this shampoo affect hair texture and hydration?

The shampoo cleanses while B5 delivers moisture that helps hair feel softer and look revitalized from the first wash. Conditioning elements remain after rinsing to keep strands smooth and manageable without weighing hair down.

• B5 (panthenol) to attract and retain moisture along the hair shaft.
• Gentle cleansing to avoid roughening the cuticle surface.
• Formulation aims for revitalized appearance and slip for combing.
• Compatible with the full Ultimate Color system for extended benefits.

How should I incorporate this shampoo into my color-care routine?

Use the Ultimate Color Shampoo as your regular cleansing step in the Ultimate Color regimen—paired with the matching conditioner and treatments for best vibrancy retention. Apply to wet hair, work into a light lather focusing on scalp, rinse thoroughly, and follow with conditioner from mid-lengths to ends.

• Apply to wet hair and massage into scalp for cleansing and detoxing.
• Rinse well, then follow with the Ultimate Color conditioner.
• For maximum color longevity, combine salon and at-home products from the same regimen.
• Suitable for all types of color-treated hair, used regularly.

Who is this for: Wella Professionals Ultimate Color Shampoo is aimed at people with color-treated hair who want to preserve shade intensity while keeping the scalp comfortable. It's a good match for those who want sulfate-free cleansing, metal-detox support, and added moisture without animal-derived ingredients—especially when used with the rest of the Ultimate Color system for extended vibrancy and revitalized feel.

Ingredients

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.