VITAMINS hair cosmetics Keratin Purple Shampoo for Blondes — Blue‑Violet Toner, Repairs & Neutralizes Brassiness

VITAMINS Keratin Purple Shampoo is a blue-violet toning cleanser that neutralizes brassy yellow and orange tones while infusing keratin and oils to smooth and hydrate bleached, silver, grey, and highlighted hair.

This salon-style purple shampoo and blue shampoo hybrid was formulated to tone warm pigments in lightened hair without stripping color. Enriched with keratin plus argan and jojoba oils, it both deposits neutralizing pigment and supports hair feel and manageability. Its clarifying action removes buildup that dulls tone, and UV-protective ingredients help maintain salon results between color appointments.

How does this shampoo reduce brassiness and refresh cool tones?

The formula uses blue-violet pigments that counteract yellow and orange undertones by canceling warm wavelengths in the hair. Regular, controlled use refreshes blonde, silver, grey, and ash shades to a cooler, cleaner appearance without heavy pigment buildup.

• Blue-violet colorants neutralize warm pigments
• Color-safe surfactants clean without fading dye
• Use 1–3 minutes for light toning, longer for stronger correction

Will this shampoo repair damage from bleaching and heat styling?

While it’s not a reconstructive treatment, the added keratin and lightweight oils help improve hair surface condition and reduce brittleness. These ingredients smooth cuticles, which decreases frizz and breakage risk, resulting in brighter-looking, more resilient strands after repeated use.

• Keratin helps reinforce hair fiber surface
• Argan and jojoba oils seal moisture and add sheen
• Suitable between deep-conditioning treatments for maintenance

How should I use it for the best toning results?

Start with wet hair and apply a nickel-to-quarter-size amount depending on length; lather focusing on mid-lengths and ends. Leave on for 1–5 minutes based on desired intensity, then rinse thoroughly and follow with a conditioner or mask suited to color-treated hair.

• Short leave (1–2 minutes) for maintenance toning
• Longer leave (3–5 minutes) for stronger neutralization of brass
• Adjust frequency: once or twice weekly, alternating with a moisturizing shampoo

Is it safe for all blonde and grey hair types, and does it affect color-treated hair?

The product is formulated to be color-safe and gentle enough for bleached, highlighted, silver, grey, white, and ash-gray hair. It deposits violet-blue pigments selectively to tone warmth without removing permanent dye or dramatically altering base color when used as directed.

• Safe for chemically treated and highlighted hair
• Offers UV protection to help prevent color fading
• Avoid daily use to prevent subtle over-toning; follow label guidance

Who is this for: this VITAMINS Keratin Purple & Blue Shampoo is designed for people with bleached, highlighted, silver, grey, white, or ash-toned hair who want to neutralize brassiness while improving manageability and shine. It suits salon-goers and at-home maintainers who need a color-safe clarifying toner that also delivers conditioning benefits. If your hair is extremely dry or brittle, pair this shampoo with an intensive conditioner or weekly mask for best results.

Ingredients

Aqua, Sodium Coceth Sulfate, Cocamidopropyl Betain, Lauramide DEA, Glycol Distearate, Polyquaternium 10, Hydrolized Keratin, Glycerin, Citric Acid, EDTA, Laureth 4, Phenoxyethanol, Chlorphenesin, Argania Spinosa Kernel Oil (Argan Oil) Linum Usitatissimum (Linseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Common Sea Buckthorn Oblipicha) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Extract Violet 2 ,Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate, Lomonene, Linalool