VIRTUE Volumizing Sulfate-Free Shampoo for Fuller Hair — Color Safe, Lightweight Lift

VIRTUE Full Sulfate Free Volumizing Shampoo is a lightweight, sulfate-free cleanser formulated to lift roots, thicken individual strands, and create long-lasting body without drying hair.

Designed for anyone seeking fuller-looking hair, this shampoo combines a gentle lather with VIRTUE's proprietary Alpha Keratin 60ku protein to target fine or limp strands. It rinses clean, preserves color, and avoids harsh ingredients—making it a practical daily option for chemically treated or natural hair. The scent is a bright citrus-floral mix with white pear, spearmint leaf, and lemon essential oil for a fresh rinse experience.

How does this shampoo create visible volume?

VIRTUE Full builds body from the inside of each fiber using Alpha Keratin 60ku, a protein designed to integrate with the hair structure and help strands feel thicker. Instead of heavy residues, the formula keeps hair weightless so roots stay lifted and movement looks natural.

• Alpha Keratin 60ku to support strand density
• Light, airy lather that won’t weigh hair down
• Root-lifting action for fuller-looking crowns
• Suitable for daily or frequent use without buildup

Will it be safe for color-treated or chemically processed hair?

Yes—this shampoo is formulated without sulfates and avoids parabens, phthalates, synthetic colors, and dyes, reducing the risk of unnecessary color stripping or irritation. The gentle cleansing action removes oils and debris while helping maintain treated hair integrity.

• Sulfate-free cleansing to protect dyed hair
• Free of common harsh additives that fade color
• Gluten-free and cruelty-free formulation
• Balances cleanliness with hair health preservation

What does it smell like and how does it feel during use?

The fragrance blends citrus and floral notes—white pear, refreshing spearmint leaf, and bright lemon oils—for an uplifting scent that doesn’t overpower. Texture-wise, the shampoo produces a delicate, lacy foam that spreads easily and rinses away cleanly, leaving hair soft rather than stripped.

• Citrus-floral scent with pear, spearmint, and lemon
• Delicate foam that is easy to distribute
• Rinses clean without residue or heavy coating
• Leaves hair ready for styling or conditioning

How should I use it for best results?

Work a small amount into wet hair, focusing on the scalp to dissolve oils and lift roots, then rinse thoroughly. Follow with VIRTUE Full Conditioner to enhance density and manageability; regular use helps hair feel fuller over time.

• Apply to wet hair, massage into scalp, rinse well
• Pair with VIRTUE Full Conditioner for added thickness
• Use consistently to maintain body and improved strand condition
• Safe to use on all hair textures and chemically treated strands

Who is this for: VIRTUE Full Sulfate Free Volumizing Shampoo is aimed at people with fine, limp, or soft hair who want more visible volume without heavy build-up. It also suits anyone with color-treated or chemically processed hair looking for a gentle cleanser that supports strand strength. If you prefer lightweight products, clean ingredients, and an energizing citrus-floral scent, this shampoo is a practical choice for daily or regular use.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.