VIRTUE Volumizing Shampoo sulfate-free for fine hair — color-safe, root-lifting with Alpha Keratin 60ku

VIRTUE Full Sulfate-Free Volumizing Shampoo is a lightweight cleansing formula that lifts roots and plumps each strand to create long-lasting, weightless volume.

This shampoo is designed to give fine or limp hair more body without stripping moisture or compromising color. It uses VIRTUE's proprietary Alpha Keratin 60ku protein to fortify strands and create the feeling of fuller hair while a gentle, lacy foam removes oil and residue. The fragrance is a bright citrus-floral blend with notes of white pear, spearmint leaf and lemon essential oil, leaving hair smelling fresh after washing.

How does this shampoo add volume without weighing hair down?

VIRTUE Full builds volume by combining a lightweight cleansing base with a protein that targets the hair fiber. Instead of coating strands with heavy silicones, the Alpha Keratin 60ku integrates with each hair to improve density and lift from the root.

• First-of-its-kind Alpha Keratin 60ku protein to support strand thickness
• Light, lacy foam that rinses clean for natural bounce
• Formulated to lift roots for visible body without stiffness

Is this shampoo safe for color-treated or chemically processed hair?

Yes—this formula is color-safe and suitable for chemically treated hair. It avoids harsh sulfates that can accelerate color fading and instead focuses on gentle cleansing agents that respect processed hair's integrity.

• Sulfate-free to reduce color stripping and dryness
• Free from parabens, phthalates, synthetic dyes and harsh detergents
• Gluten free and cruelty free for peace of mind

What does it smell like and how does the scent perform?

The scent is a revitalizing citrus-floral blend that balances bright citrus top notes with leafy green and floral accents. It’s designed to feel fresh and energizing in the shower and leaves a subtle, clean fragrance that won’t overpower styling products.

• Top notes: lemon essential oil for a bright opening
• Middle notes: spearmint leaf and floral accents for freshness
• Fruit undertones: white pear for a soft, modern finish

How should I use VIRTUE Full to get the best results?

Use this shampoo as your primary cleanser—apply to wet hair, massage into the scalp to work up a light lather, then rinse thoroughly. Pair with a compatible volumizing conditioner or a light-weight leave-in for targeted mid-length and end care to avoid flattening the root lift.

• Apply to wet hair and massage scalp for 30–60 seconds
• Rinse completely and repeat if needed for heavy product buildup
• Follow with a volume-friendly conditioner or root-lifting spray

Who is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is tailored for anyone seeking more body—especially those with fine, limp, or naturally flat hair who want a weightless boost. It’s a strong option for people with color-treated or chemically processed hair who want gentle cleansing, and for shoppers who prefer products free from sulfates, parabens, phthalates, synthetic dyes and cruelty.