VIRTUE Un-Frizz Leave-In Hair Treatment for Curly Hair — Sulfate-Free, Protein Repair for Frizz Control

Formulated for all hair types, VIRTUE Un-Frizz combines a patented Alpha Keratin 60ku protein with a weightless conditioning base to fill cuticle gaps, improve texture, and provide long-lasting manageability without greasy residue. It works on wet or dry hair, is safe for color- and chemically-treated locks, and avoids sulfates, parabens, phthalates, synthetic dyes, and cruelty.

How does Un-Frizz change my hair’s texture without heavy buildup?

The formula uses Alpha Keratin 60ku protein that bonds with the hair to smooth irregularities along the cuticle, rather than coating strands with waxes or silicones. That targeted repair creates a softer surface so hair feels smoother while staying lightweight and touchable.

• Protein technology fills microscopic cracks in the cuticle for smoother texture
• Non-greasy emollients melt into hair without leaving film
• Absorbent finish preserves volume and movement

Can I use this on curly hair to define curls and control frizz?

Yes—Un-Frizz enhances curl definition by reducing stray flyaways and sealing the cuticle to fight humidity-driven frizz. It supports clumping of curls for improved shape while keeping strands soft rather than crunchy.

• Applies to wet or dry hair for flexible styling options
• Helps curls form more consistently with reduced frizz between wash days
• Light hold that complements gels or creams without weighing curls down

Is this safe for color-treated or chemically relaxed hair?

Un-Frizz was designed to be gentle on treated hair—free of sulfates and harsh additives that can strip color or weaken processed strands. The product’s protein-based repair aims to strengthen and smooth, helping treated hair look healthier and more reflective.

• Color-safe, sulfate-free formula preserves tone and shine
• Protein bonds promote resilience on chemically-altered cuticles
• Free of parabens, phthalates, and synthetic dyes for safer daily use

How do I use Un-Frizz for best results throughout the day?

Work a small amount through damp hair before styling or smooth a dab over dry sections to tame flyaways and refresh shape. Because it’s lightweight, you can reapply sparingly to mid-lengths and ends without building up product.

• Apply to towel-damp hair to detangle and prepare for drying or air-drying
• Use on dry hair to calm frizz and add sheen between washes
• Pair with your favorite styling products—works under serums, stylers, or alone

Who is this for: VIRTUE Un-Frizz is ideal for people seeking a non-greasy leave-in that tames humidity, defines texture, and protects color. It suits straight, wavy, curly, and coily hair that needs smoother cuticles, reduced flyaways, and a lightweight finish—especially helpful for hair prone to frizz or affected by humidity.

Ingredients note: The key active is Alpha Keratin 60ku protein. Product is free of sulfates, parabens, phthalates, synthetic colors, and is cruelty-free and gluten-free. Fragrance blends herbs, fruit, citrus, lavender, and mint essential oils for a restorative scent profile.