VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Smooth, Shiny Hair

VIRTUE Smooth Sulfate Free Shampoo is a gentle, lathering cleanser formulated with Alpha Keratin 60ku to reduce frizz, seal moisture, and leave textured hair smoother and shinier.

This shampoo blends science-forward protein technology with salon-grade care to target frizz and rough cuticles while keeping color-safe ingredients and a sulfate-free formula. It creates a rich lather that cleanses without stripping, and its restorative scent combines herbs, fruit, lavender and fresh mint for a calming wash. Designed to pair with VIRTUE Smooth Conditioner, this product helps refine curls, waves and straighter textures with daily in-shower smoothing benefits.

How does Alpha Keratin 60ku improve frizz-prone hair?

Alpha Keratin 60ku is VIRTUE's signature protein derived to mimic human keratin structure, helping to recondition the hair surface. It works by smoothing rough cuticles and reducing strand-to-strand friction so hair feels softer and moves more uniformly.

• Targets and fills micro-roughness along the cuticle
• Reduces friction that leads to flyaways and frizz
• Supports smoother styling and improved shine

Will this shampoo work on color-treated or chemically treated hair?

Yes — VIRTUE Smooth Shampoo is formulated to be color-safe and suitable for chemically treated hair. Its sulfate-free cleansing base preserves color vibrancy while still removing dirt and product buildup.

• Sulfate-free formula to limit color stripping
• Gentle lathering that cleans without overdrying
• Compatible with regular color and processing routines

How should I use this shampoo for best results on curly or wavy hair?

Use a small amount on wet hair, working into a rich lather focusing on the scalp, then rinse and follow with VIRTUE Smooth Conditioner for maximum smoothing benefits. For textured hair, consider a second pass if you use heavy styling products or oils.

• Apply to wet hair, massage into roots and lengths
• Rinse thoroughly and pair with Smooth Conditioner
• Repeat once for extra cleansing after heavy product use

What aroma and sensorial experience can I expect?

The scent blends herbal and fruity notes with soothing lavender and fresh mint essential oils for an uplifting yet restorative shower experience. The lather feels soft and silky, leaving hair manageable without a heavy residue.

• Herbal and fruit top notes for a bright, fresh scent
• Lavender and mint essential oils for calming freshness
• Soft, creamy lather that rinses clean

Who is this for: VIRTUE Smooth Sulfate Free Shampoo is made for anyone seeking smoother, less frizzy hair—especially people with wavy, curly, or frizz-prone textures and those who color or chemically treat their hair. It also fits users who prefer formulas free from sulfates, parabens, phthalates, synthetic colors, and who want a cruelty-free, gluten-free option in their routine. Pair it with VIRTUE Smooth Conditioner to amplify smoothing results and maintain moisture, shine, and manageability between salon visits.