VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Curly & Wavy Hair

VIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that reduces frizz, smooths cuticles, and locks in shine for all hair types, especially wavy and curly hair.

VIRTUE Smooth Shampoo combines a gentle, lathering formula with the brand’s signature Alpha Keratin 60ku protein to smooth rough cuticles and lower strand friction. Designed to work as part of an in-shower smoothing duo with Smooth Conditioner, it cleanses while restoring texture so hair looks and moves with less frizz and more definition. The scent blends herbal, fruity and citrus notes with lavender and mint essential oils for a fresh, spa-like experience.

How does VIRTUE Smooth Shampoo tame frizz without weighing hair down?

The formula targets the hair’s surface by depositing the Alpha Keratin 60ku protein that helps re-surface uneven cuticles. This reduces rubbing between strands so hair lies smoother without heavy silicones or oily residues.

• Alpha Keratin 60ku helps re-pave rough cuticles for reduced friction.
• Light, luxurious lather removes buildup while preserving natural body.
• Sulfate-free surfactants provide effective cleansing without over-drying.

Is this shampoo safe for color-treated or chemically treated hair?

Yes — Smooth Shampoo is formulated to be color-safe and gentle on chemically treated hair. It avoids harsh sulfates and synthetic dyes that can strip color or disturb treated bonds, making it suitable for regular use on color-enhanced hair.

• Free of sulfates, parabens, phthalates, and synthetic colors.
• Gluten-free and cruelty-free formulation for peace of mind.
• Designed to cleanse without fading color or removing professional treatments.

What does it smell like and how will that affect my routine?

The fragrance is a balanced restorative blend of herbs, fruits and citrus with calming lavender and refreshing mint essential oils. The scent is noticeable but not overpowering, intended to leave hair smelling clean and revitalized after each wash.

• Top notes: citrus and fresh fruit accents.
• Middle notes: herbal and floral touches including lavender.
• Base: subtle mint for a cool, clean finish that complements styling products.

How should I use Smooth Shampoo for best results?

Apply to wet hair, massage to create a nourishing lather, and rinse thoroughly; follow with VIRTUE Smooth Conditioner for a complete smoothing treatment. For frizz-prone waves and curls, concentrate on mid-lengths and ends where cuticles are roughest.

• Use daily or as your regular cleansing step for consistent smoothing benefits.
• Pair with Smooth Conditioner to reinforce the in-shower treatment effect.
• Combine with leave-in products targeted for curl definition if desired.

Who is this for: VIRTUE Smooth Shampoo suits anyone looking to reduce frizz and refine hair texture without harsh detergents. It’s particularly helpful for people with wavy, curly, or frizz-prone hair who also need a color-safe, cruelty-free option. If you want a gentle shampoo that cleans, smooths and prepares hair for styling while leaving a fresh herbal-citrus scent, this formula is built for that routine.