VIRTUE Recovery Sulfate-Free Shampoo with Keratin & Baobab Seed Oil — Color-Safe Repair and Hydration

VIRTUE Recovery Sulfate-Free Shampoo rebuilds and smooths damaged hair by depositing pure human keratin and nourishing baobab seed oil while gently cleansing.

This shampoo combines VIRTUE's proprietary Alpha Keratin 60ku with hydrating botanicals to help heal cuticle damage without stripping color. It produces a luxurious lather, removes daily buildup, and leaves hair feeling softer and more resilient. Formulated without sulfates, parabens, phthalates, synthetic dyes, and gluten, it's designed to fit into routine care for chemically treated, heat-stressed, or naturally fragile hair.

How does this shampoo repair damaged hair?

VIRTUE's formula delivers Alpha Keratin 60ku — a molecularly matched human keratin protein — into weakened areas of the hair shaft to help fill micro-cracks and smooth the cuticle. Baobab seed oil and conditioning agents add moisture and pliability, so strands bend rather than break.

• Alpha Keratin 60ku deposits pure keratin protein into damaged cuticle gaps
• Baobab seed oil provides lightweight nourishment and shine
• Sulfate-free surfactants cleanse without stripping color or moisture
• Formulation supports smoother, more elastic strands after repeated use

Is VIRTUE Recovery Shampoo safe for color- and chemically treated hair?

Yes — the sulfate-free, gentle-lathering base was created to preserve salon color and the integrity of chemically treated hair while improving manageability. The shampoo cleanses away styling residues without harsh detergents that accelerate color fade.

• Free of sulfates and synthetic colors that often strip dye
• Hydrating finish reduces dryness that makes color look dull
• Works alongside color-safe conditioners and treatments

What does the shampoo smell like and how does it feel when washing?

The scent is a comforting blend of creamy coconut and bright yuzu balanced with warm woody notes for a spa-like cleansing experience. It produces a rich, foamy lather that rinses clean but leaves a soft, non-stripped finish so hair feels hydrated rather than squeaky.

• Fragrance: creamy coconut, tropical yuzu, warm woods
• Rich lather that still rinses to a hydrated finish
• Suitable for daily or frequent use depending on hair needs

How should I use it to get the best results?

Apply to wet hair, massage gently into the scalp and lengths to lift buildup, then rinse. Follow with VIRTUE Recovery Conditioner or an intensive mask to lock in keratin and moisture. For optimal repair, use as part of a weekly routine alongside targeted treatments.

• Wet hair thoroughly; use a quarter-sized amount for medium length, adjust for density
• Massage from scalp to ends for 30–60 seconds for best coverage
• Rinse and follow with Recovery Conditioner to seal the cuticle

Who is this for: VIRTUE Recovery Sulfate-Free Shampoo is aimed at people with damaged, heat-styled, chemically treated, or color-treated hair who want a gentle cleanser that actively rebuilds the hair fiber. It also suits anyone seeking a sulfate-free, cruelty-free formula with a rich lather and nourishing finish.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).