VIRTUE Recovery Sulfate-Free Shampoo with Keratin & Baobab Oil — Color-Safe Repair for Damaged Hair

This luxurious lathering formula blends VIRTUE's Alpha Keratin 60ku with nourishing baobab seed oil to gently remove buildup while filling in cracks in the hair cuticle. Designed to behave like a high-performance treatment shampoo, it aims to leave hair softer, more resilient, and visually healthier without stripping color or adding heavy residue. The scent balances creamy coconut and bright yuzu over warm woody base notes for a pampering shower experience.

How does Recovery Shampoo rebuild damaged hair?

Recovery Shampoo deposits human-identical keratin protein into weakened areas of the hair shaft, where it helps smooth and reinforce broken cuticle layers. This protein replenishment supports hair integrity over repeated use rather than acting as a surface-only conditioner.

• Contains Alpha Keratin 60ku, a purified human-like keratin protein for targeted filling of cracks in the cuticle.
• Works alongside cleansing agents to remove daily product and environmental buildup.
• Regular use helps hair feel stronger and look smoother without weighing it down.

Will this shampoo protect my color or chemical treatments?

Yes — the formula is safe for color-treated and chemically treated hair because it avoids harsh sulfates and stripping detergents. It cleans while preserving color vibrancy and the condition added by salon services.

• Sulfate-free surfactants minimize color fade compared with traditional sulfate shampoos.
• Free of parabens, phthalates, synthetic dyes, and gluten—gentler on treated hair.
• Pairs best with VIRTUE Recovery Conditioner for an extended protective routine.

What nourishing ingredients are included and what do they do?

Beyond keratin, Recovery Shampoo features baobab seed oil and a moisture-balancing system that leaves hair soft without residue. The carefully selected ingredient profile hydrates and improves manageability while supporting a clean finish.

• Baobab seed oil helps condition and add slip for detangling and smoother strands.
• Hydrating agents provide a clean yet soft rinse that avoids dryness or stiffness.
• Cruelty-free and formulated without synthetic colors for a cleaner ingredient footprint.

How will it feel and smell during use?

The shampoo delivers a rich, foamy lather that rinses away to a light, hydrated feel rather than a stripped clean. Fragrance notes combine creamy coconut and tropical yuzu with warm woods for an elevated, spa-like scent.

• Luxurious lather that still leaves hair soft after rinsing.
• Fragrance blends fruity yuzu and coconut with grounding woody accents.
• Formulation avoids heavy silicones, for a natural-looking finish.

Who is this for: VIRTUE Recovery Shampoo suits anyone with damaged, heat-stressed, chemically treated, or color-treated hair who wants a treatment-grade cleansing step. It’s ideal for people seeking to rebuild hair strength and smoothness without sulfates or heavy buildup, and for anyone who wants a salon-quality scent and finish at home. Pair with Recovery Conditioner for best restorative results.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).