VIRTUE Flourish Mask for Thinning Hair — 5 oz lightweight, keratin-infused treatment for fuller-looking strands

VIRTUE Flourish Mask for Thinning Hair is a lightweight, whipped treatment designed to help strengthen strands and support fuller-looking hair with a blend of clinically derived keratin and plant-based growth allies.

Formulated as a creamy, spa-inspired mask, Flourish targets strands and scalp without heavy residue. It combines VIRTUE's Alpha Keratin 60ku Clinical with botanical extracts like red clover, beet, and green coffee plus caffeine to support hair resilience. The texture rinses clean and is safe for color- and chemically treated hair while avoiding silicones, sulfates, parabens, gluten, phthalates, synthetic colors, and dyes.

How will this mask fit into my weekly hair routine?

Use Flourish as a targeted treatment once or twice a week in place of a conditioner for deeper fortification. Apply to towel-dried hair, leave on for the recommended time, then rinse thoroughly to maintain volume and manageability without buildup.

• Apply to damp, shampooed hair focusing on roots and mid-lengths.
• Leave on for 3–10 minutes depending on desired intensity.
• Rinse fully and style as usual for lightweight, conditioned texture.

Does the formula work on color-treated or relaxed hair?

Yes — the mask is formulated to be safe for color-treated and chemically processed hair. Its silicone-free base helps preserve color vibrancy while the keratin complex and botanical ingredients aim to reinforce weak or overprocessed strands.

• Color-safe and suitable for chemically treated textures.
• No silicones to avoid coating buildup or dulling color.
• Vegan and free from common irritants for gentler use.

What active ingredients deliver the benefits in this mask?

VIRTUE pairs its proprietary Alpha Keratin 60ku Clinical with plant-derived actives like red clover, beet extract, green coffee, and caffeine to support hair strength and vitality. The formula also includes basil and patchouli essential oils for a balanced scalp-scent profile and a calming aromatic finish.

• Alpha Keratin 60ku Clinical: a clinically derived peptide to help reinforce hair structure.
• Red clover, beet, green coffee, caffeine: botanical and stimulant-derived ingredients for scalp and strand support.
• Essential oils (basil, patchouli) for a spa-like scent and scalp comfort.

Will this mask weigh my hair down or leave residue?

The whipped, creamy texture is engineered to condition without heaviness; it rinses clean to preserve natural volume. Because the mask is free of silicones and sulfates, it minimizes buildup that can weigh hair down over time.

• Lightweight enough for fine to medium hair types when used as directed.
• Rinses thoroughly to maintain lift and body.
• Sulfate- and silicone-free to reduce long-term residue.

Who is this for: VIRTUE Flourish Mask for Thinning Hair suits anyone seeking a salon-quality, non-greasy treatment to strengthen and enhance the appearance of thinning or fragile hair. It’s ideal for people with color-treated or chemically processed hair who want a clean, vegan formula that pairs clinically informed keratin technology with botanical support and a refined, herbaceous-citrus aroma.