VIRTUE De-Brassing Shampoo ColorKick 8 fl oz — Violet Toner, Sulfate-Free Brightening

VIRTUE De-Brassing Shampoo (ColorKick) is a gentle, naturally tinted violet shampoo that neutralizes brassy tones and brightens all shades of color-treated or natural hair without stripping.

This sulfate- and silicone-free formula uses plant-derived violet pigments to tone unwanted warmth, while keeping hair hydrated and soft. It creates a mild, non-drying lather and is designed to work across blondes, brunettes, reds and fashion colors. Free of parabens, phthalates, synthetic dyes and gluten, the vegan formula is safe for chemically treated hair and delivers gradual brightening with repeated use.

How does VIRTUE De-Brassing Shampoo remove brassiness without fading color?

The shampoo deposits natural violet pigments that counteract yellow and orange undertones without harsh surfactants or stripping detergents. Instead of bleaching or aggressively lifting dye, it subtly shifts reflected tones for a brighter appearance.

• Contains naturally tinted violet colorants to neutralize warm tones
• Sulfate-free cleansing avoids aggressive color stripping
• Non-drying lather preserves moisture and shine
• Safe for repeated use to maintain tone over time

Will this work on my hair color—blonde, brunette, red, or vivid shades?

Yes. The formula is balanced to help neutralize unwanted warmth across a wide range of hair shades. Results depend on starting color and porosity; blondes typically notice faster toning while deeper shades see subtle brightening and improved color clarity.

• Blondes: effectively reduces yellowing and brass
• Brunettes and reds: tones orange or muddy undertones
• Fashion colors: refreshes vibrancy without altering hue drastically
• Works on both natural and chemically treated hair

How often should I use ColorKick to maintain tone and brightness?

Use frequency depends on your needs and hair condition: weekly use is common for tone maintenance, while occasional use (every 1–2 washes) suits those with less brass. Start with less frequent applications and adjust based on visible results.

• Weekly for active brass control
• Every 1–2 washes for maintenance
• Reduce frequency if hair darkens or feels coated
• Pair with a gentle conditioner to lock in hydration

What ingredients and safety features should I expect from VIRTUE De-Brassing Shampoo?

The shampoo emphasizes clean, salon-grade performance without common irritants. It avoids sulfates, silicones, parabens and synthetic colors while remaining vegan and free of phthalates and gluten, making it suitable for many sensitive scalps and color-treated lengths.

• Silicone-free, sulfate-free, paraben-free
• No synthetic colors, phthalates, or gluten
• Vegan formula safe for chemically treated hair
• Non-stripping texture preserves hydration and sheen

Who is this for: VIRTUE De-Brassing Shampoo (ColorKick) is made for anyone wanting to reduce brass and refresh color tone without harsh detergents—ideal for blondes, highlighted hair, color-treated brunettes and redheads, as well as wearers of fashion shades who prefer a gentle, plant-tinted maintenance shampoo. It’s also a good choice for users seeking a cleaner ingredient profile: sulfate- and silicone-free, vegan, and free from parabens and synthetic dyes. For best results, combine with a nourishing conditioner and adjust usage to your hair’s porosity and the intensity of brassy tones.