VERB Purple Shampoo for Blonde & Silver Hair, 12 fl oz — Sulfate-Free Toner with Violet Pigment

VERB Purple Shampoo is a violet-toned cleansing formula that gently removes brassiness and refreshes blonde, grey, and silver hair between color appointments.

If you want a simple, color-safe shampoo that tones yellow or brassy undertones while adding moisture and shine, VERB Purple Shampoo offers pro-grade violet pigment and nourishing extracts in a sulfate-free base. Designed for routine use, it helps maintain cooler, fresher-looking hair without stripping color or over-drying strands. The formula pairs well with VERB Purple Mask for deeper conditioning and extended tonality.

How does VERB Purple Shampoo remove brass without damaging color?

The shampoo deposits violet pigment to counteract warm yellow tones while using gentle surfactants to cleanse. It’s formulated to be safe on color-treated hair and avoids harsh sulfates, which helps preserve dye and natural moisture balance.

• Pro-grade violet pigment neutralizes brassy yellows
• Sulfate-free cleansing minimizes color fade
• Coconut fatty acids add softness and improve manageability
• Follow with VERB Purple Mask for extra color protection

How should I use this shampoo for best results?

Use a small amount on wet hair, massage to create a lather, then rinse thoroughly for even toning. For stronger correction or added hydration, alternate with your regular shampoo or layer with the Purple Mask as directed.

• Apply from roots to ends for uniform coverage
• Rinse well to avoid residual purple tinting
• Use once weekly to maintain tone, increase frequency for more brass control
• Combine with VERB Purple Mask for deeper conditioning and longer-lasting tone

What nourishing ingredients are included and what do they do?

Key actives balance tone while restoring moisture and smoothness. Açaí extract and frankincense oil work with coconut-derived fatty acids to hydrate, soothe the scalp, and boost shine without weighing hair down.

• Açaí extract supplies vitamins and antioxidants for hydration
• Frankincense oil helps smooth and comfort the scalp and strands
• Coconut fatty acids increase softness and slip for easier detangling
• Violet pigment delivers targeted color correction

Can anyone use VERB Purple Shampoo and is it cruelty-free?

The shampoo is suitable for most hair types and textures, and works on color-treated or natural blonde, silver, and grey hair to reduce yellowing. VERB formulates this product without parabens, gluten, or harmful sulfates; it’s vegan, PETA-certified, and not tested on animals.

• Safe for color-treated hair when used as directed
• Vegan and free from parabens, gluten, and harsh sulfates
• PETA-certified cruelty-free formulation
• Unisex product suitable for men and women

Who is this for: VERB Purple Shampoo is aimed at anyone looking to maintain cool, bright blonde, grey, or silver tones between salon visits—especially those who want a gentle, hydrating toner that won’t strip color. It’s ideal for people seeking an affordable, professional-leaning product that pairs with other VERB treatments for enhanced conditioning and longer-lasting tone. If you prefer sulfate-free, vegan haircare and need regular brass control with added nourishment, this product fits into your routine.

Ingredients

Verb® Purple Shampoo: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.