VERB Curl Shampoo 32 fl oz — Sulfate-Free Curl Cleanser for Waves, Curls & Coils with Jojoba & Castor Oil

VERB Curl Shampoo is a gentle, sulfate- and paraben-free cleanser formulated to define waves, curls, and coils while reducing frizz and improving curl retention.

Designed for textured hair, this 32 fl oz salon-size shampoo uses a SunflowerCurl™ Complex alongside cold-pressed golden jojoba and castor oils to hydrate and soften strands without heavy buildup. The formula is vegan, cruelty-free, and avoids sulfates, parabens, silicones, and gluten—so it cleans and conditions while keeping ingredient standards simple and kind to hair and scalp.

How does VERB Curl Shampoo improve curl definition and manageability?

The shampoo cleanses without stripping natural oils, helping curls hold their shape and feel easier to style. Hydrating botanical oils and the proprietary complex work together to smooth the hair cuticle and enhance elasticity, which supports more consistent curl pattern and reduced tangling.

• SunflowerCurl™ Complex to support curl structure and softness
• Cold-pressed golden jojoba oil for lightweight moisture
• Castor oil to help detangle and add slip while washing
• Free from sulfates and silicones to avoid residue and dryness

Will this shampoo reduce frizz and help curl retention?

In third-party lab testing using the complete VERB Curl Collection, the formula contributed to significant frizz reduction and improved curl memory. While individual results depend on hair porosity and routine, the shampoo’s emollients and gentle cleansers help minimize frizz triggers and support longer-lasting definition.

• Laboratory-tested results when paired with the full curl system
• Moisture-balancing ingredients to control humidity-related frizz
• Formulated to preserve natural curl pattern during washing

Is this product safe for all curl types and sensitive scalps?

Yes — the shampoo is formulated for waves, curls, and coils of differing thickness and porosity. Its sulfate-free surfactants and clean-label approach reduce irritation risk, making it suitable for many who prefer milder cleansing options.

• Suitable for 2A through 4C curl patterns
• Gentle surfactants that avoid aggressive stripping
• Vegan and PETA-certified cruelty-free formulation

How should I use VERB Curl Shampoo for best results?

Use a quarter-sized amount on wet hair, focusing on the scalp and roots, then gently work through to ends before rinsing. For optimal outcomes, pair with the VERB Curl Conditioner and styling pieces from the same collection to build curl memory and tame frizz.

• Apply to wet hair, massage, then rinse thoroughly
• Follow with VERB Curl Conditioner for added slip and hydration
• Use as part of a curated curl routine for consistent results

Who is this for: VERB Curl Shampoo is aimed at anyone with textured hair who wants a kinder, effective cleanser—whether you’re building a low-maintenance routine or a full curl care regimen. It’s a good fit for people avoiding sulfates, parabens, silicones, and gluten, and for those who want salon-sized supply in a cruelty-free, vegan formula.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.