VERB Curl Shampoo — 12 fl oz sulfate-free for all curl types, reduces frizz & boosts curl definition

VERB Curl Shampoo is a gentle, sulfate- and paraben-free cleanser formulated with SunflowerCurl™ Complex, jojoba and castor oils to reduce frizz and enhance curl definition for waves, curls and coils.

Designed for textured hair types that need moisture without weight, VERB Curl Shampoo cleanses hair and scalp while preserving natural curl shape. The improved formula uses lightweight, plant-derived oils and a proprietary sunflower complex to support manageability, boost curl retention and leave hair feeling soft rather than stripped. It’s vegan, PETA-certified cruelty-free and free from sulfates, parabens, silicones and gluten.

How does this shampoo reduce frizz and improve curl definition?

The blend of cold-pressed golden jojoba and castor oils smooths the hair cuticle and helps strands retain moisture, which minimizes flyaways and encourages individual curls to form more predictably. The SunflowerCurl™ Complex supports elasticity so curls spring back into shape after styling.

• Cold-pressed golden jojoba oil for lightweight hydration.
• Castor oil to add slip and reduce tangles during wash.
• SunflowerCurl™ Complex to enhance curl memory and elasticity.
• Sulfate-free surfactants that cleanse without over-drying.

Will this work for my specific curl type — wavy, curly or coily?

Yes — the formulation is balanced to be effective across a range of textures from loose waves to tight coils. It provides mild cleansing and moisture delivery so it won’t weigh down finer waves or leave thicker coils feeling stripped.

• Light enough for 2A–2C waves.
• Hydrating for 3A–3C curls without heavy residue.
• Enough slip and conditioning for 4A–4C coils when used with matching conditioner.
• Works best as part of the full VERB Curl Collection for maximum frizz reduction.

How should I use VERB Curl Shampoo for best results?

Apply to wet hair, lather gently focusing on the scalp to remove buildup, then rinse fully. Follow with a hydrating conditioner or deep treatment from the VERB Curl line to lock in moisture and help pattern definition.

• Use a quarter-sized amount for short hair, increase for longer hair.
• Two-phase rinse: scalp then length to avoid product build-up on ends.
• Pair with VERB Curl Conditioner or Leave-In for enhanced results.
• For best frizz control, use the full Curl Collection as tested in third-party lab trials.

Is this shampoo free from ingredients I might want to avoid?

VERB Curl Shampoo is formulated without parabens, harmful sulfates, silicones and gluten, and it is vegan and PETA-certified cruelty-free. The cleaner ingredient profile is suited for those seeking a gentler daily or weekly cleanser for textured hair.

• Paraben-free and sulfate-free to reduce drying and irritation risks.
• Silicone-free for curl types that avoid build-up from heavy silicones.
• Vegan formula and cruelty-free certification.
• Contains plant-derived oils and SunflowerCurl™ Complex for performance.

Who is this for: VERB Curl Shampoo is made for anyone with textured hair who wants a gentle, performance-driven cleanser that supports curl shape and reduces frizz. It’s a good pick if you prefer vegan, cruelty-free haircare and avoid sulfates, parabens and silicones — and it integrates well into curl routines when paired with VERB conditioners and styling products.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.