Ursa Major Go Easy Daily Shampoo 10 oz — Sulfate-Free, Vegan, Hydrating Cleanse

Ursa Major Go Easy Daily Shampoo is a gentle, sulfate-free cleansing shampoo that hydrates, detangles, and refreshes all hair types without harsh chemicals.

This nourishing daily cleanser blends plant-derived surfactants, macadamia nut oil and bergamot to lift dirt and excess oil while preserving moisture. Formulated with roughly 30 naturally derived ingredients, the shampoo produces a creamy lather that rinses clean and leaves hair soft and manageable. It is vegan, gluten-free and certified cruelty-free, with no sulfates, parabens, silicones, synthetic colors or petrol-derived ingredients.

How does Go Easy clean without sulfates?

Instead of harsh sulfates, this formula uses coconut-derived surfactants to create a rich lather that removes buildup but is less stripping. The result is hair that feels clean yet retains natural oils and softness.

• Coconut-based cleansing agents for foam and lift
• Mild surfactants suited to daily use
• Removes sebum and styling residues while preserving moisture

Will this shampoo work for my hair type?

Go Easy was designed to be versatile across hair textures and thicknesses — from straight and fine to curly and coarse. Its balancing ingredients help control frizz, improve manageability and protect strands without weighing hair down.

• Lightweight conditioning from macadamia oil
• Suitable for daily washing routines
• Pairs smoothly with conditioners for extra hydration

What does it smell like and how strong is the scent?

The fragrance is a warm, woodsy blend featuring ginger, balsam and fir that reads as subtle and natural rather than synthetic. It’s formulated to leave a pleasant, lingering aroma without overpowering other grooming products.

• Warm, forest-inspired notes of ginger, balsam and fir
• Natural essential-oil character, not a heavy synthetic perfume
• Scent designed to complement, not compete with, your conditioner or cologne

Is this shampoo clean, cruelty-free, and safe for daily use?

Yes — the formula avoids common problematic ingredients and is certified cruelty-free, vegan, and gluten-free. It’s formulated for regular use and free from parabens, PEGs, silicones, glycols and petrochemical additives.

• No sulfates, parabens, silicones, PEGs or synthetic dyes
• Vegan, certified cruelty-free and gluten-free
• About 30 naturally derived ingredients and multiple coconut-derived surfactants

Who is this for: If you want a daily shampoo that gently cleans, conditions and smells naturally woodsy without sulfates or harsh additives, Ursa Major Go Easy Daily Shampoo fits a wide range of needs. It’s ideal for people seeking plant-forward formulas, consumers who prefer vegan and cruelty-free products, and anyone looking for a lightweight, moisturizing wash that keeps hair manageable and soft. Packaged in a 10 oz bottle, it’s practical for home use and travel-friendly routines when paired with your preferred conditioner.

Ingredients

aloe barbadensis leaf juice*, aqua/water/eau, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, lauramidopropyl betaine, decyl glucoside, glycerin, sodium chloride, myristamidopropyl betaine, gluconolactone, sodium benzoate, coconut acid, guar hydroxypropyltrimonium chloride, citric acid, citrus aurantium dulcis (orange) peel oil, myroxylon pereirae (balsam peru) oil, macadamia integrifolia seed oil, citrus limon (lemon) peel oil, abies sibirica oil, boswellia carterii oil, citrus aurantium bergamia (bergamot) fruit oil, myristica fragrans (nutmeg) kernel oil, pogostemon cablin leaf oil, rosa damascena flower extract, hydrolyzed soy protein, cistus ladaniferus oil, lavandula hybrida oil, juniperus oxycedrus wood tar, abies balsamea (balsam canada), calcium gluconate, panthenol, benzyl alcohol, glycyrrhiza glabra (licorice) root extract, potassium sorbate, tocopherol. *Certified Organic Ingredients