URBAN DECAY Naked Eyeshadow Stick Sinnocent — Rich Brown Matte, Waterproof Cream Shadow, 16HR Wear

Urban Decay Naked Eyeshadow Stick in Sinnocent is a twist-up cream eyeshadow that delivers a rich, waterproof brown-matte color that blends easily, resists creasing, and lasts up to 16 hours.

Compact and travel-friendly, this retractable stick is designed for quick, one-swipe color payoff and seamless blending. The creamy formula glides on wet-looking then sets to a soft-blur matte or shimmer finish, offering a versatile base or standalone shadow. Sinnocent is a deep, neutral-rich brown matte suited for smoky looks, natural definition, or layering with other shades.

How quickly does this stick apply and blend?

It applies instantly with a creamy glide that spreads and softens with a fingertip or brush before the formula sets. You can create a sheer wash or build up intensity without tugging the lid.

• One even swipe delivers opaque color.
• Blends easily with fingers or a synthetic brush.
• Dries down to a stable finish within moments for long wear.

Will Sinnocent crease or fade during the day?

The formulation is engineered to resist creasing and fading, staying put for extended wear. While individual results vary by skin type and climate, the stick is promoted for up to 16 hours of wear and designed to minimize transfer.

• Dry-down formula reduces smudging and settling into fine lines.
• Water-resistant characteristics for humidity or light moisture exposure.
• Works as a base under powders to enhance longevity.

How do I use the Naked Eyeshadow Stick for different looks?

The stick is multi-purpose: apply directly for fast lid color, smudge as liner, or blend for a soft-focus wash. Layer with other shades or powders for dimension, or use alone for an effortless, matte smoky eye.

• Apply straight from the tube as an all-over lid color.
• Smudge along lash line for quick liner or smoky depth.
• Blend while warm for seamless transitions or set with powder.

Is this product convenient for travel and touch-ups?

The retractable, mess-free design is built for portability and quick fixes. No sharpening required means it stays tidy in a makeup bag and is simple to reapply on the go.

• Retractable twist-up packaging protects the tip and prevents drying.
• Compact size fits easily in travel kits and clutch bags.
• Minimal tools needed—blend with fingers for instant results.

Who is this for: The Urban Decay Naked Eyeshadow Stick in Sinnocent is aimed at anyone who wants a fuss-free, pigmented cream shadow that performs as a single-step look or a reliable base. It suits beginners and experienced users alike, travelers needing compact products, and anyone who prefers quick application with long-lasting, crease-resistant wear. Ideal for neutral and warm-toned palettes, Sinnocent adds depth for everyday defining looks or dramatic evening smokey eyes.

Key product highlights:

• Highly pigmented cream shadow in a rich brown matte.
• Retractable twist-up stick for mess-free use and storage.
• Blendable, dries down to resist creasing and transfer.
• Versatile for lid color, liner, or base under powders.
• Portable size suitable for touch-ups and travel.

Directions: Twist up and apply directly to lids. Blend immediately with fingers or a brush before the formula sets. Twist down after use to protect the tip.

Ingredients

METHYL TRIMETHICONE • TRIMETHYLSILOXYSILICATE • SYNTHETIC WAX • CI 77491 / IRON OXIDES • OCTYLDODECANOL • CI 77492 / IRON OXIDES • CI 77499 / IRON OXIDES • MICA • CI 77891 / TITANIUM DIOXIDE • SORBITAN OLIVATE • ETHYLENE/PROPYLENE COPOLYMER • TRIETHOXYCAPRYLYLSILANE • DISTEARDIMONIUM HECTORITE • PROPYLENE CARBONATE • ALUMINUM HYDROXIDE