URBAN DECAY 24/7 Waterproof Waterline Eyeliner Pencil Hemp Milk (Matte White) — Creamy, 24HR Wear

Urban Decay 24/7 Waterproof Waterline Eyeliner in Hemp Milk is a creamy, matte white pencil formulated to brighten the waterline and provide smudge- and transfer-resistant definition that lasts up to 24 hours. Urban Decay’s 24/7 Waterline Eyeliner is designed for precision along the inner rim and upper lashline without tugging or fading. This ultra-creamy formula glides on smoothly thanks to hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil, giving a comfortable wear that resists sweat, water, and transfer. Hemp Milk—an opaque matte white—serves as a brightening shade to open the eye area, while the broader 24/7 line includes neutral tones for everything from subtle definition to dramatic contouring.

How will Hemp Milk change my eye appearance?

Applying Hemp Milk to the lower waterline or inner corner instantly creates the illusion of wider, more alert eyes. The matte white pigment neutralizes redness and reflects light without shimmer, making it a go-to for a refreshed, awake look.

• Brightens and enlarges the eye visually.
• Mutes redness along the waterline for a cleaner finish.
• Pairs with darker liners for contrast and dimension.

Is this pencil safe and comfortable for waterline use?

Yes—this pencil is formulated to be waterline safe and glide on without pulling delicate skin. Its hydrating blend reduces irritation risk while delivering a waterproof, smudge-resistant film that keeps color where you applied it.

• Hydrating oils prevent dryness and tugging.
• Waterproof and sweat-resistant for long wear.
• Designed specifically for inner-rim application and tightlining.

How long does the color stay put and what about touch-ups?

The 24/7 formula is engineered for extended wear, offering up to 24 hours of staying power in many conditions. Because it’s transfer- and smudge-resistant, you’ll typically need fewer touch-ups during the day, especially when used with primer and setting spray.

• Resists smudging, running, and transfer throughout the day.
• Works well with Eyeshadow Primer Potion and All Nighter Setting Spray for extra longevity.
• Minimal reapplication compared to standard eyeliners.

What other ways can I use this pencil besides waterlining?

Beyond the waterline, Hemp Milk doubles as a multitasking eye product: use it as a base to intensify lighter shadows, a highlighter in the inner corner, or a soft base for blending other liners. Its creamy texture makes it versatile for multiple eye techniques.

• Apply as an eyeshadow base to boost color payoff.
• Use for tightlining the upper lashline to subtly lift the eye shape.
• Blend under powder shadows for soft, diffused looks.

Who is this for: This pencil is ideal for anyone wanting brighter, more awake-looking eyes with minimal effort—makeup beginners who need an easy brightening trick, busy professionals who want long-lasting results, and makeup artists who require a reliable white base or inner-corner highlight. It also suits those with sensitive under-eye skin seeking a creamy, non-drying formula that performs through sweat and humidity.

• Features: waterline-safe, waterproof, smudge-resistant, 24-hour wear.
• Key ingredients: Vitamin E, jojoba oil, cottonseed oil for smooth application.
• Finish: Matte opaque white (Hemp Milk) for brightening and definition.

Ingredients

2030114 - INGREDIENTS: CI 77891 / TITANIUM DIOXIDE • HYDROGENATED POLYISOBUTENE • TRIMETHYLSILOXYSILICATE • ISODODECANE • SYNTHETIC WAX • MICA • POLYBUTENE • ETHYLENE/PROPYLENE COPOLYMER • COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA • SILICA • DISTEARDIMONIUM HECTORITE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PROPYLENE CARBONATE (F.I.L. N70050112/1).

FAQ

Q: Can I use Hemp Milk inside my lower waterline?

A: Yes. Hemp Milk is formulated for waterline use and glides on smoothly for brightening without tugging.

Q: Does this eyeliner smudge or transfer during the day?

A: No—it's waterproof, smudge-resistant, and designed to resist transfer for extended wear.