URBAN DECAY 24/7 Liquid Stick Eyeliner Denim Wash (Metallic Periwinkle) — Waterproof, Dual‑Ended, Up to 24HR Wear

Urban Decay 24/7 Liquid Stick is a dual-ended, retractable gel eyeliner that delivers liquid-like, waterproof color in a metallic periwinkle (Denim Wash) that lasts up to 24 hours.

This lightweight gel liner blends the saturated finish of a liquid formula with the control of a stick. The retractable slanted tip gives precision for crisp wings and fine lines, while the built-in fluffy brush softens edges for smoky, blended looks. The waterproof, smudge- and transfer-resistant finish is formulated with Vitamin E and carnauba wax for smooth application and long wear, and it’s ophthalmologist-tested for sensitive eyes and contact lens wearers.

How durable is the formula for all-day wear?

The 24/7 Liquid Stick is engineered to set quickly and resist smudging, transfer, and water exposure so color lasts through a busy day or an evening out. While individual wear varies with skin type and setting products, the formula aims to maintain intensity for extended periods without fading.

• Up to 24-hour wear performance under typical conditions.
• Waterproof and transfer-resistant finish for minimal smearing.
• Sets quickly to reduce budging after application.
• Pairs well with setting spray or primer for extra hold.

What application looks can I create with Denim Wash?

Denim Wash is a metallic periwinkle blue that works for precise graphic lines, soft smoked edges, or luminous inner-corner accents. The slanted tip draws sharp cat-eye shapes, and the included brush diffuses the pigment into a soft, blown-out effect.

• Create thin or bold winged eyeliner with the retractable slanted tip.
• Smudge and soften edges using the built-in fluffy blending brush.
• Layer on lids for an iridescent wash or dot along lower lash line for pops of color.
• Use as a base under powder shadow to intensify metallic hues.

How do I apply and care for the dual-ended retractable design?

Twist to extend the slanted gel tip, gliding it along the lash line for crisp definition. After use, retract the tip to keep it protected; the soft brush end blends immediately and neatly without needing separate tools. No sharpening required makes it travel-friendly and low maintenance.

• Twist to extend the precision tip; retract to protect the product.
• Use short strokes for control or a single sweep for a bold line.
• Blend with the built-in brush for smoky looks or soften edges.
• Store upright or flat; avoid exposing tip to extreme heat.

Is the formula gentle on sensitive eyes and contact lens wearers?

The liner is ophthalmologist tested and designed to minimize irritation for those with sensitive eyes or who wear contacts. Ingredients like Vitamin E help condition the lash line while carnauba wax creates a smooth glide to reduce dragging during application.

• Ophthalmologist tested for safety around the eye area.
• Vitamin E-infused for a moisturizing application feel.
• Creamy carnauba wax prevents tugging and skipping.
• Suitable for contact lens wearers when used as directed.

Who is this for: Urban Decay 24/7 Liquid Stick in Denim Wash is ideal for makeup lovers who want liquid-level payoff with stick-like control—perfect for creatives who switch between sharp liners and smoked-out finishes, frequent travelers who need a mess-free retractable tool, and anyone looking to introduce a statement metallic blue into their eye routine without sacrificing longevity or comfort.

Ingredients

METHYL TRIMETHICONE • TRIMETHYLSILOXYSILICATE • SYNTHETIC WAX • CI 77007 / ULTRAMARINES • CI 77891 / TITANIUM DIOXIDE • CALCIUM ALUMINUM BOROSILICATE • SYNTHETIC FLUORPHLOGOPITE • ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER • CI 77000 / ALUMINUM POWDER • CI 16035 / RED 40 LAKE • SILICA • DIPENTAERYTHRITYL PENTAISOSTEARATE • CERESIN • MICA • DIISOSTEARYL MALATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • POLYHYDROXYSTEARIC ACID • TRIETHOXYCAPRYLYLSILANE • DISTEARDIMONIUM HECTORITE • COPERNICIA CERIFERA CERA / CARNAUBA WAX • TOCOPHERYL ACETATE • PROPYLENE CARBONATE • TIN OXIDE • CARBON • CI 77742 / MANGANESE VIOLET • KAOLIN • LAUROYL LYSINE