UNITE Hair BLONDA Purple Toning Shampoo 8 fl oz — Neutralizes Brass & Brightens Blonde

BLONDA Purple Shampoo by UNITE Hair is an ultra-violet toning shampoo that neutralizes brassy yellow and orange tones in blonde, gray, and highlighted hair in just 60 seconds.

If your blonde, balayage, highlights, or gray strands have picked up unwanted warm tones, BLONDA offers a quick at-home toning step that visibly cools and brightens hair without a full salon toner. The violet pigment gently counteracts brassiness while a rice protein blend helps support strength and manageability. Designed to deliver results that hold through multiple washes, BLONDA works best as part of a routine with BLONDA Daily Shampoo for ongoing maintenance.

How fast will I see a difference after using BLONDA?

Most users notice a visible reduction in yellow and orange tones after leaving the product on for the recommended 60 seconds. The concentrated violet pigment targets warm undertones immediately, so results are often apparent right after rinsing.

• Apply to wet hair, lather, and leave for one minute before rinsing.
• Works on natural blonde, highlighted, balayage, and gray hair.
• Visible toning appears after the first use; depth depends on initial brassiness.

Will BLONDA dry out or over-deposit purple pigment?

BLONDA is formulated to tone without over-depositing heavy violet dye, so it avoids leaving a permanent purple cast when used as directed. The formula includes hydrolyzed rice protein to help strengthen strands and maintain softness during the cleansing and toning process.

• Rinses clean to prevent buildup when used weekly or as needed.
• Paraben-free and vegan formulation minimizes harsh residues.
• Safe for color-treated hair and most extensions when rinsed thoroughly.

How long do the toning effects last, and how often should I use it?

Toning results typically persist through several regular washes; frequency depends on how quickly brass returns and your hair-care routine. For many, a weekly 60-second application keeps tones cool between salon visits, while more frequent use can be adopted for stubborn brassiness.

• Use weekly for maintenance; increase frequency for stronger brass correction.
• Pair with BLONDA Daily Shampoo to extend toning longevity.
• Adjust timing and frequency based on porosity and initial brass level.

Is BLONDA suitable for all blonde and gray hair types?

BLONDA is designed to work on a wide range of lightened and naturally light hair tones, including highlights, balayage, platinum, and gray. Its gentle cleansing base and targeted violet pigment make it adaptable for varying porosity and textures when used according to instructions.

• Recommended for highlighted, balayage, natural blonde, and gray hair.
• Safe for most color-treated hair and extensions when applied and rinsed properly.
• Not intended as a permanent color; it neutralizes brassy undertones temporarily.

Who is this for: BLONDA Purple Shampoo is ideal for anyone who wants a quick, at-home way to neutralize brassiness and refresh cool tones between salon appointments. Whether you maintain platinum blondes, warm-highlighted looks, or natural gray, this 60-second toning shampoo suits clients and consumers looking for an efficient, salon-inspired touch-up that supports hair strength while brightening tone.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid