UNITE Hair BLONDA Purple Shampoo 33.8 fl oz — Professional Toning Formula to Neutralize Brass & Brighten Blonde

This salon-quality purple shampoo uses concentrated violet pigment to gently brighten and neutralize warm undertones while cleansing hair. Designed for regular at-home use, BLONDA targets brassiness quickly and leaves hair looking cooler and more luminous without heavy buildup. The formula includes strengthening rice protein and a light concord scent, and it’s safe for color-treated hair and extensions.

How quickly will I see cooler, brighter blonde?

Many users notice visible neutralizing of brass within a single 60-second application. The concentrated violet pigment deposits color modifiers that counteract yellow and orange tones right away, and effects can persist across several washes when maintained properly.

• Apply, lather, leave on for one minute, then rinse.
• Immediate tonal shift after one use for many hair types.
• Results hold through multiple shampoos when combined with a maintenance shampoo.

Is BLONDA safe for color-treated hair and extensions?

Yes—BLONDA was developed to brighten without stripping professional color or damaging extensions. The gentle cleansing base plus hydrolyzed rice protein helps maintain strength while depositing violet pigment to neutralize brass.

• Paraben-free and vegan formulation.
• Conditioning rice protein helps reduce breakage and preserve integrity.
• Suitable for highlighted, balayage, gray, and full-color hair, plus extensions.

How often should I use this purple shampoo to keep tone between salon visits?

Use weekly or as needed depending on how quickly your hair develops warm undertones. For persistent brass, start with once weekly and adjust frequency to avoid over-depositing purple pigment while maintaining brightness.

• Begin with one weekly application; increase carefully if needed.
• Pair with BLONDA Daily Shampoo for milder, frequent maintenance washes.
• Avoid daily purple use to prevent subtle violet buildup over time.

What should I know about scent, texture, and application?

BLONDA has a creamy, easy-to-lather texture and a cool concord fragrance. Its concentrated formula spreads evenly, so a little goes a long way—especially on shorter hair. For longer or denser hair, use a slightly larger amount to ensure full coverage.

• Creamy lather distributes violet pigment evenly through strands.
• Cool concord scent leaves a fresh, non-overpowering aroma.
• Concentrated bottle size (33.8 fl oz) provides many applications for salon or home use.

Who is this for? BLONDA is designed for anyone with blonde, highlighted, balayage, or gray hair who wants a fast, at-home solution to neutralize warmth and refresh tone between salon appointments. It especially suits people looking for a professional-size option that delivers salon-level toning, gentle strengthening, and predictable results without harsh ingredients.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid