UNITE Creamy Paste Styling Paste — 2 oz, Buildable Hold & Texture for Fine to Medium Hair

UNITE CREAMY Paste is a multi-use styling paste that delivers buildable hold, added thickness and piecey separation for fine to medium hair.

If you want one product that can create subtle separation or strong definition, CREAMY Paste is formulated to be applied from roots to ends so you can control lift, fullness and texture. Developed by salon professionals, this paste works on damp or dry hair and is safe on extensions and color- or chemically-treated hair. Its lightweight, workable formula layers easily and rinses without heavy residue, and it carries a pleasant coco banana scent.

How do I use CREAMY Paste to add lift at the roots?

For targeted root lift, apply a small amount to damp hair at the scalp and work through with your fingertips. Follow by blow-drying while lifting sections with a round brush or your fingers to set volume where you need it most.

• Use pea-sized amount for fine hair; increase slightly for medium hair
• Apply to damp roots and diffuse or blow-dry for lasting lift
• Layer with a light aerosol for extra hold without stiffness
• Safe on extensions and color-treated hair

What’s the best way to create texture and piecey separation?

Warm a small dab between your palms and work through dry hair from mid-lengths to ends to define strands and create lived-in texture. Add more product gradually to build stronger separation or keep it light-handed for a natural, touchable finish.

• Start with fingertip-sized amounts for subtle texture
• Scrunch or twist small sections for a shaggy, piecey look
• Reapply sparingly to dry hair to refresh definition
• Works well for short, layered cuts and medium-length styles

Can CREAMY Paste make hair look thicker?

Yes — the formula adds noticeable body and density by coating strands for fuller-looking hair. Apply at the roots for lift and through the lengths to thicken ends, then style as usual to maintain a plumped appearance without crunch.

• Focus product at the roots and mid-lengths for volume
• Use on damp hair then blow-dry for longer-lasting fullness
• Buildable formula: small amounts for natural thickness, more for dramatic body
• Non-greasy finish preserves movement while adding substance

Is it suitable for treated hair and everyday styling?

CREAMY Paste is paraben-free and safe for chemically-treated and extension hair when used as directed. Its flexible hold and rinse-friendly texture make it a practical daily styling tool that won’t compromise color or strain bonded extensions.

• Paraben-free and formulated for salon use
• Safe on color-treated, permed or relaxed hair
• Compatible with fusion and tape-in extensions when applied sparingly
• Neutral coco banana scent suitable for everyday wear

Who is this for? CREAMY Paste is designed for people with fine to medium hair who want a single styling product that offers versatility — from root lift and increased thickness to textured, piecey finishes. It’s also a go-to for stylists and clients who need a reliable paste that performs well on chemically-treated hair and extensions while remaining easy to layer and restyle throughout the day.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Beeswax/Cera Alba, VP/VA Copolymer, Kaolin, Glyceryl Stearate, PEG-100 Stearate, PEG-75, PEG-8, Ozokerite, Ceteareth-20, Propylene Glycol, Isododecane, Dicaprylyl Carbonate, Hydrolyzed Rice Protein, Magnesium Aluminum Silicate, Behentrimonium Methosulfate, Polyquaternium-37, Hydroxyacetophenone, Lactamide MEA, Ethylhexylglycerin, Fragrance/Parfum, Phenoxyethanol, Isopropyl Alcohol, Pentasodium Pentetate, Titanium Dioxide/CI 77891, Quartz, Lactic Acid, Ethanolamine, Sodium Benzoate, Tocopherol, Benzyl Alcohol, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Limonene, Geraniol, Linalool