TRUSS

TRUSS Deluxe Prime Plus+ Moisturizing Shampoo for Dry, Damaged Hair — 10.1 fl oz, Frizz-Control & Breakage Defense

High-performance beauty made for confident daily results

$113.59

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Why customers choose Auvira Beauty

TRUSS Deluxe Prime Plus+ Shampoo is a moisturizing, salon-grade shampoo formulated to gently cleanse and strengthen dry, damaged hair while controlling frizz and enhancing natural shine.

This professional-strength shampoo was created for women and men who want a restorative wash that balances gentle cleansing with targeted hydration. Free of added salts and artificial colorings, the formula maintains a scalp-friendly pH suitable for color-treated and sensitive hair. Regular use supports smoother, more manageable hair and helps reduce appearance of breakage without stripping essential moisture.

How does this shampoo repair dry, brittle hair?

Deluxe Prime Plus+ combines conditioning agents and fortifying ingredients that help improve hair elasticity and surface smoothness. The formula works during the wash to replenish moisture, detangle strands, and reduce the roughness that leads to breakage.

  • Hydrating blend designed for dry, damaged strands
  • Fortifying components to support stronger hair structure
  • Gently cleanses without harsh salts that can dry hair further

Will it help control frizz and improve shine?

The shampoo includes anti-frizz technology to smooth the hair cuticle, which reduces flyaways and gives a more polished look. As the cuticle lays flatter, light reflects more evenly, helping improve natural shine without silicones or heavy residues.

  • Cuticle-smoothing agents to minimize frizz
  • Lightweight moisturizing components for reflective shine
  • Rinses clean for a non-greasy finish

Is this safe for color-treated or sensitive scalps?

Yes. TRUSS Deluxe Prime Plus+ is formulated at a physiological pH and avoids added salts and artificial coloring, making it a gentler option for color-treated or reactive scalps. It cleanses while helping preserve color vibrancy and scalp comfort.

  • No added salts or artificial dyes that can strip color
  • pH-balanced for scalp and color stability
  • Suitable for repeat weekly use as part of a gentle routine

How should I use the shampoo for best results?

Apply to thoroughly wet hair, massage the product into the scalp and through the lengths, then leave it in for about two minutes to allow the active ingredients to work. Rinse well; repeat if hair is very dry or damaged, and follow with a conditioner or treatment for extra hydration.

  • Wet hair fully before applying
  • Massage and leave for two minutes to enhance penetration
  • Repeat as needed and pair with a TRUSS conditioner for best results

Who is this for? TRUSS Deluxe Prime Plus+ Shampoo is aimed at people with dry, brittle, or chemically treated hair who want salon-quality nourishment at home. It’s suitable for both women and men seeking improved manageability, reduced frizz, and a more resilient hair feel without harsh salts or artificial additives. Whether you regularly color, heat-style, or simply need an extra boost of moisture, this 10.1 fl oz bottle fits into a restorative routine focused on healthier-looking hair.

Ingredients

Added physiological pH.

FAQ

Q: Is TRUSS Deluxe Prime Plus+ shampoo safe for color-treated hair?

A: Yes. It has a pH-balanced formula and no added salts or artificial dyes, designed to be gentle on color-treated hair.

Q: How often should I use this shampoo on damaged hair?

A: Use as your regular cleansing shampoo, repeating in the same wash if hair is very dry; follow with a conditioner or treatment as needed.