Tower 28 Swipe Serum Concealer — Shade 12 Pali Tan/Medium Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid

Tower 28 Swipe Serum Concealer in shade 12 Pali is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing sensitive skin.

This lightweight cream concealer combines makeup coverage with skin-friendly ingredients: hyaluronic acid for surface hydration, centella asiatica to calm irritation, and lysine-coated pigments that help prevent flaking for a smooth natural finish. Shade 12, called Pali, reads as a tan tone with medium neutral undertones and is formulated to sit comfortably on sensitive, dry, or blemish-prone skin without feeling heavy.

How does Swipe Serum Concealer deliver hydration without looking dewy?

The formula balances moisturizing actives and pigment so it feels like skincare but wears like makeup. Hyaluronic acid attracts and holds moisture at the skin’s surface while the lightweight cream base spreads thinly, avoiding pooling or shine. As a result, coverage looks fresh rather than oily, and it layers well under powders or additional products.

• Hyaluronic acid for immediate surface hydration
• Lightweight cream base that avoids cakiness
• Works under powder for longer wear without excess shine

What level of coverage can I expect, and how should I apply it?

Swipe Serum Concealer gives medium-to-full, buildable coverage that conceals dark circles, redness, and minor blemishes while maintaining a skin-like finish. Use the wand to swipe directly on targeted areas, then blend with fingers, brush, or sponge until seamless. For brighter under-eye correction, choose one shade lighter; for spot concealing, pat and layer until desired opacity is reached.

• Medium-to-full, buildable pigments for customizable coverage
• Wand applicator for precise placement and easy touch-ups
• Blend with fingers, brush, or sponge and set with powder if desired

Is this concealer suitable for sensitive or blemish-prone skin?

Yes—the formula is non-comedogenic and intentionally gentle. Centella asiatica helps soothe skin redness and sensitivity, while lysine-coated pigments reduce flaking and maintain a smoother surface look. These choices make it a practical option for those who need reliable coverage without sacrificing comfort or aggravating reactive skin.

• Centella asiatica to calm irritation and reduce visible redness
• Non-comedogenic formulation to minimize pore-clogging risk
• Lysine-coated pigments help prevent dry, flaky finish

How long does the coverage last, and how do I make it last longer?

Wear time varies with skin type and routine, but the formula is designed to hold through typical daily activities when set correctly. For extended wear, lightly set the concealer with a translucent or the brand’s GetSet Powder to lock pigment and reduce transfer. Reapply only where needed to preserve a natural finish rather than layering excessively.

• Set with powder for increased longevity and reduced transfer
• Layer thinly—build coverage gradually to avoid cakiness
• Touch up minor areas rather than reapplying full coverage

Who is this for? Tower 28 Swipe Serum Concealer in 12 Pali is ideal for anyone seeking medium-to-full coverage with a hydrating, skin-conscious formula—especially people with sensitive, dry, or blemish-prone skin who want a natural finish. It’s a solid pick for daily wearers who want skincare benefits in makeup, those needing targeted brightening under the eyes, and users who prefer a lightweight feel without sacrificing coverage.