Tower 28 Swipe Serum Concealer — Medium 7.0 KTOWN Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid

Tower 28 Swipe Serum Concealer in 7.0 KTOWN is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening under-eyes and concealing imperfections.

This lightweight cream concealer combines buildable pigments with skincare actives — hyaluronic acid for hydration and centella asiatica for soothing — to deliver a natural, non-flaky finish. Shade 7.0 (KTOWN) is a medium tone with neutral undertones designed to blend seamlessly into medium complexions. The formula is non-comedogenic and designed to play nice with sensitive, dry, or blemish-prone skin while offering versatile coverage from spot correction to under-eye brightening.

How does this concealer wear throughout the day?

Swipe Serum Concealer is formulated to feel lightweight and stay comfortable during wear. It provides medium-to-full coverage that you can build without caking, and the hyaluronic acid helps maintain skin hydration to reduce creasing on dry or textured areas.

• Medium to full, buildable coverage for dark circles and blemishes
• Hydrating base reduces settling into fine lines
• Natural finish that blends with foundation or bare skin
• Set with powder for extended longevity

Will this concealer be gentle on sensitive skin?

The formula includes soothing centella asiatica and is non-comedogenic, which helps make it suitable for skin prone to irritation or breakouts. Pigments are coated with lysine, an amino acid that helps the product sit smoothly on the skin to avoid flaking or emphasizing dry patches.

• Centella asiatica calms and helps reduce visible redness
• Hyaluronic acid delivers lightweight moisture
• Non-comedogenic and dermatologist-minded formulation
• Designed to minimize cling to dry areas

How do I get the best coverage and finish with Swipe Serum Concealer?

Apply directly with the wand to targeted areas and blend gently using fingers, a brush, or a sponge for a seamless finish. For longer wear, set lightly with a translucent or matching GetSet powder; for under-eye brightening, choose a shade one tone lighter than your skin.

• Swipe to apply — no extra tools required
• Blend outward for a natural edge
• Set with powder for added longevity
• Use a lighter shade to amplify under-eye brightness

What makes the Swipe Serum Concealer different from other concealers?

Rather than a purely makeup-first approach, this concealer merges skincare benefits with pigment performance. Ingredients like hyaluronic acid and lysine-treated pigments aim to enhance skin texture and hydration while providing reliable coverage that won’t feel heavy or look cakey.

• Serum-like glide with medium-to-full pigment payoff
• Skincare-infused formula that supports skin appearance over time
• Neutral undertone in shade 7.0 designed for medium complexions
• Created with sensitive skin needs in mind

Who is this for? Tower 28 Swipe Serum Concealer is suited for people seeking a comfortable, hydrating concealer with substantial coverage that won’t emphasize dryness. It’s a good match for those with sensitive, dry, combination, or blemish-prone skin who want a natural finish and skincare-forward ingredients. If you want a multi-use product that can cover imperfections, brighten the under-eye area, and hydrate while blending easily, Swipe in 7.0 KTOWN is built for that purpose.