Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 11 Tan/Medium Warm with Hyaluronic Acid

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while brightening the under-eye.

This lightweight cream concealer blends skincare benefits with makeup performance: hyaluronic acid provides moisture, centella asiatica comforts sensitive skin, and lysine-coated pigments deliver smooth, non-flaky coverage. Shade 11 (OC) is a tan tone with medium warm undertones designed to match and correct similar complexions without settling into fine lines or feeling heavy.

How does this concealer stay comfortable on dry or sensitive skin?

The formula pairs hydrating and calming ingredients so it won’t cling to dry patches or irritate reactive skin. It applies with a silky, serum-like glide and finishes naturally, making it suitable for everyday wear.

• Contains hyaluronic acid to attract and hold moisture.
• Centella asiatica soothes redness and sensitivity.
• Non-comedogenic lightweight cream that won’t clog pores.
• Lysine-coated pigments help prevent flakiness and maintain smooth coverage.

What level of coverage and finish can I expect?

Swipe Serum Concealer delivers medium-buildable coverage that can reach medium-full when layered, giving a natural skin-like finish rather than a heavy, mask-like look. It blurs imperfection while still looking like skin.

• Gives immediate coverage for dark circles, redness, and spots.
• Buildable formula lets you increase opacity without cakiness.
• Natural finish that reduces the appearance of texture and fine lines.
• Works well alone or set with powder for extended wear.

How should I apply Swipe to get the best under-eye brightening?

Use the applicator to swipe directly where you want coverage, then blend gently with fingers, a brush, or sponge. For brighter under-eyes, choose one shade lighter than your skin tone and use minimal product to avoid creasing.

• Swipe a small amount under the eye in a triangle shape for natural lift.
• Blend outward and tap to diffuse edges for seamless finish.
• Set lightly with a translucent or GetSet powder for longer wear.
• Build coverage in thin layers to avoid heaviness.

Is this product suitable for blemish-prone or everyday use?

Yes — the formulation was designed for sensitive and blemish-prone skin while fitting into daily routines. It’s non-comedogenic and lightweight, making it appropriate for spot concealing as well as under-eye use.

• Safe for regular use on spots and under-eye areas.
• Dermatologist-inspired ingredients support skin comfort.
• Quick application for hectic mornings or touch-ups on the go.
• Portable 0.22 oz size fits easily into makeup bags.

Who is this for: Tower 28 Swipe Serum Concealer in Shade 11 OC is intended for anyone with tan, medium-warm undertones seeking a hydrating, skin-friendly concealer that offers medium to buildable full coverage. It’s especially useful for people with sensitive, dry, or blemish-prone skin who want a natural-looking brightening effect without sacrificing skincare benefits.