Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 2.0 Fair/Neutral Cool with Hyaluronic Acid & Centella

This lightweight cream concealer blends skincare benefits with makeup performance: hyaluronic acid delivers moisture, centella asiatica soothes irritation, and lysine-coated pigments help the formula sit smoothly on dry or textured skin. Shade 2.0 (BU) reads as a light tone with neutral-cool undertones, designed to neutralize redness and brighten under-eye shadows without feeling heavy. It applies easily with the integrated applicator, builds from medium to fuller coverage, and pairs well with setting powder for longer wear.

How does Swipe Serum Concealer keep skin hydrated without looking cakey?

The formula uses hyaluronic acid to attract and hold moisture near the skin surface so the concealer doesn't settle into fine lines or cling to patches. Lightweight emollients create a smooth glide that gives coverage while preserving a natural, skin-like finish. Because pigments are lysine-coated, they disperse evenly for less patchiness.

• Hyaluronic acid for moisture retention
• Lysine-coated pigments for even application
• Non-greasy emollients to prevent cakey buildup
• Designed to layer without creasing

Will this concealer work for sensitive or breakout-prone skin?

Yes — the clean, non-comedogenic formula is built to be gentle. Centella asiatica (cica) calms redness and irritation, while the lightweight texture minimizes pore-clogging risk. It’s formulated to be suitable for skin types that react to heavy, occlusive makeup.

• Soothing centella to reduce visible redness
• Non-comedogenic to lower breakout potential
• Dermatologist-minded ingredients for everyday wear

How should I apply Swipe Serum Concealer for best results?

Use the integrated applicator to swipe directly onto dark circles, blemishes, or areas needing brightening. Blend using your fingertip, a dense brush, or a sponge, and gently build coverage where necessary. For extended longevity, lightly set with a translucent or GetSet powder.

• Swipe to place product precisely
• Blend outward for natural edges
• Layer for medium to fuller coverage
• Set with powder to reduce transfer and extend wear

Can Swipe be used as both concealer and under-eye brightener?

Absolutely — choose your shade intentionally: your usual match will camouflage blemishes, while selecting one shade lighter can brighten under-eyes without looking stark. The formula’s hydrating base helps it sit smoothly under the eye area without emphasizing dryness.

• Same formula for spot concealing and under-eye brightening
• Pick one shade lighter to brighten without chalkiness
• Hydrating base prevents settling into fine lines

Who is this for? Swipe Serum Concealer suits anyone seeking a skincare-forward concealer that balances buildable, natural-looking coverage with hydration and calming ingredients. It’s especially helpful for people with dry, sensitive, or combination skin who want a light-feeling formula that still hides dark circles, redness, and blemishes. If you want a concealer that acts like makeup and works like skin care, Shade 2.0 BU offers a cool-neutral light tone ideal for evening out and brightening fair skin.