Tower 28 Swipe Serum Concealer — 9.0 Medium/Olive Hydrating Medium‑Full Coverage with Hyaluronic Acid

Tower 28 Swipe Serum Concealer in 9.0 Medium/Olive is a hydrating medium-to-full coverage concealer that smooths, corrects, and brightens under-eyes and blemishes while nourishing sensitive skin.

This lightweight cream-serum hybrid glides on with a silky applicator, delivering buildable pigment that doesn’t cake or settle into dry lines. Infused with hyaluronic acid for moisture and centella asiatica for calming, Swipe Serum blends makeup and skin care so you can conceal concerns without compromising skin comfort. Shade 9.0 (MDR) matches medium tones with olive undertones and is formulated to be non-comedogenic and friendly to sensitive or reactive skin.

How does Swipe Serum Concealer perform on dry or mature under-eyes?

The formula is designed to hydrate as it covers, minimizing flakiness and reducing the appearance of texture. It won’t cling to fine lines when blended properly, leaving a natural, skin-like finish rather than a powdered mask.

• Hyaluronic acid adds immediate moisture to plump and smooth.
• Lysine-coated pigments help pigments sit evenly for a smoother appearance.
• Lightweight cream texture layers without caking for natural wear.
• Use one shade lighter to brighten under-eye areas without looking ashy.

Will this concealer cover dark circles, redness, and blemishes?

Yes — Swipe Serum provides medium-to-full, buildable coverage that camouflages discoloration while still looking like skin. You can target under-eyes, redness around the nose, and spot-treat blemishes without heavy product buildup.

• Buildable pigment lets you customize coverage from everyday to more complete concealment.
• Precision applicator allows direct swipes for targeted correction.
• Non-comedogenic formulation avoids clogging pores during spot coverage.
• Set with powder for longer wear or leave dewy for a luminous finish.

What skin-care benefits does this concealer provide while wearing makeup?

Beyond immediate coverage, Swipe Serum contains skin-soothing and hydration-forward ingredients that support comfort during wear. The formula aims to improve the look of skin surface while avoiding harsh, drying additives.

• Hyaluronic acid attracts and retains moisture for a plumper appearance.
• Centella asiatica helps calm sensitivity and redness with botanical support.
• Lysine around pigments promotes smoother application and helps prevent flaking.
• Derm-friendly profile suitable for sensitive, dry, or blemish-prone skin types.

How should I apply Swipe Serum for best results and lasting wear?

Swipe directly onto areas needing coverage and blend quickly with a finger, sponge, or brush to melt the product into skin. For longer-lasting results, lightly dust a setting powder and focus on areas prone to creasing.

• Apply a thin layer and build only where extra coverage is needed.
• Blend outward to avoid obvious edges and maintain a natural finish.
• For under-eye brightening, select one shade lighter than your match.
• Set with a translucent or skin-toned powder for extended wear.

Who is this for: Tower 28 Swipe Serum Concealer in 9.0 Medium/Olive is intended for anyone seeking a hydrating, skin-friendly concealer with medium-to-full, buildable coverage. It’s especially suited to people with sensitive, dry, or slightly textured skin who want effective concealing without heavy makeup feel. If you prefer formulas that combine visible coverage with supportive skincare ingredients and a natural finish, Swipe Serum is designed to be a daily go-to for spot correction, under-eye brightening, and seamless touch-ups.