Tower 28 Swipe Serum Concealer — 10.0 NOHO Medium-Tan Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage cream concealer that glides on like a serum while brightening under-eyes and camouflaging blemishes.

This lightweight formula blends skin care and makeup, delivering buildable coverage that won’t settle into fine lines or emphasize dry patches. Infused with hyaluronic acid for hydration and centella asiatica to soothe, the concealer is designed for sensitive and dry-prone skin. Shade 10.0 NOHO is a medium-tan neutral tone that aims to match warm, balanced complexions.

How does Swipe Serum Concealer wear through my day?

The texture is silky and hydrating, so it layers without feeling cakey. It provides medium to full coverage that you can build, and when set with a lightweight powder it stays put longer while keeping a natural finish.

• Glide-on application resists creasing and feathering.
• Set with a translucent powder for increased longevity.
• Doesn’t cake over dry or textured skin when blended properly.

Will this concealer work on sensitive or dry skin?

Yes — the formulation emphasizes gentle ingredients to calm and hydrate. Hyaluronic acid helps attract moisture, while centella asiatica helps soothe irritation; the non-comedogenic formula minimizes pore-clogging risks.

• Hyaluronic acid for surface hydration and smoother blending.
• Centella asiatica to reduce redness and sensitivity signs.
• Non-comedogenic, suitable for blemish-prone or reactive skin.

How do I get the best coverage and brightening effect?

Use the built-in applicator to swipe directly onto under-eye areas or spots, then blend with your fingertip, a brush, or a damp sponge. For extra brightness, choose a shade one tone lighter as a targeted under-eye highlighter.

• Swipe on with the applicator for precise placement.
• Blend outward gently to avoid tugging delicate skin.
• Lightly set with GetSet Powder to reduce transfer and extend wear.

What makes this product different from other concealers?

Swipe Serum Concealer combines pigment performance with skin-supporting ingredients rather than simply masking imperfections. Pigments are coated in lysine, an amino acid, to create a smoother finish that reduces flaking and helps makeup sit better on the skin’s surface.

• Lysine-coated pigments for a refined, non-drying finish.
• Serum-like glide that offers buildable coverage without heaviness.
• Formulated with sensitive-skin priorities in mind.

Who is this for? Tower 28 Swipe Serum Concealer in 10.0 NOHO is aimed at anyone seeking medium-to-full, hydrating coverage who also wants skin-friendly actives. It’s especially useful for people with dry, sensitive, or blemish-prone skin who prefer makeup that feels lightweight, layers easily, and can double as a brightener when selecting a lighter shade. If you want coverage that looks natural while supporting skin comfort, this concealer is a practical everyday option.