Tower 28 Swipe Serum Concealer — 1.0 Fair/Neutral Hydrating, Medium‑Full Coverage Brightening Under‑Eye

Tower 28 Swipe Serum Concealer in 1.0 Fair/Neutral is a hydrating, medium-to-full coverage concealer that smooths and brightens under-eyes while delivering skincare benefits.

This serum-like concealer blends makeup and gentle skincare—hyaluronic acid adds moisture while centella asiatica soothes skin. The lightweight formula spreads easily, builds coverage without settling into fine lines, and uses lysine-coated pigments to promote a natural, even finish. Shade 1.0 (BH) suits fair complexions with neutral undertones and comes in a 0.22 oz tube with an applicator designed for precise placement.

How will this concealer handle dark circles and under-eye shadows?

Swipe Serum provides buildable coverage that targets under-eye darkness without feeling thick or cakey. It layers smoothly, so you can apply a light pass for everyday correction or add product for stronger coverage while still maintaining a skin-like look.

• Medium-to-full, buildable coverage that blends seamlessly
• Hydrating base prevents creasing and dryness
• Choose one shade lighter to brighten the under-eye area

Is this safe for sensitive, dry, or acne-prone skin?

The formula is made to be gentle: non-comedogenic ingredients and soothing centella asiatica reduce irritation risk. Hyaluronic acid delivers moisture without clogging pores, making it suitable for sensitive, dry, and blemish-prone skin types.

• Non-comedogenic and lightweight texture
• Centella asiatica to calm redness and sensitivity
• Hyaluronic acid for surface hydration and comfort

What makeup-skincare tech is included and why does it matter?

Swipe Serum uses pigments coated in lysine, an amino acid that supports skin structure and helps the pigments sit smoothly on the skin. This approach reduces flakiness and creates a natural-looking finish that improves the appearance of skin while you wear it.

• Lysine-coated pigments for improved adhesion and smoother coverage
• Serum-texture formulation for easy blending
• Lightweight cream finish that layers well under powder

How should I apply it for best results and longer wear?

Use the built-in applicator to place product directly where you need it—under eyes, on blemishes, or to even out redness. Blend gently with your finger, a brush, or a sponge, and set with a light dusting of translucent powder for extended staying power.

• Direct-swipe applicator for targeted placement
• Blend with finger, brush, or sponge for a seamless finish
• Set with powder like Tower 28 GetSet for longer wear

Who is this for: Tower 28 Swipe Serum Concealer 1.0 is designed for anyone seeking a hydrating, buildable concealer that doubles as gentle skincare. It’s particularly well-suited to people with fair, neutral undertones who want medium-to-full coverage without a heavy feel—especially those with sensitive, dry, or blemish-prone skin who need a product that corrects while caring for the skin beneath.