Tower 28 ShineOn Lip Gloss Jelly — Coconut Rosy Pink sheer milky gloss, hydrating non-sticky balm finish

Tower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating milky gloss that gives sensitive lips a dewy, high-shine rosy finish while delivering nourishing oils without fragrance or plumping agents.

This lightweight lip jelly blends the comfort of a balm with the glossy finish of a classic lip gloss. Formulated for sensitive skin and lips, ShineOn avoids fragrances, sting-inducing ingredients, and plumping agents, instead relying on a blend of conditioning oils to hydrate and protect. The shade Coconut - Rosy Pink adds a sheer, milky pink tint and a subtle coconut note for a fresh, beachy vibe.

How will this gloss feel on my lips during the day?

ShineOn is designed to feel cushiony rather than tacky — it slips on like a balm and sets into a glossy jelly that stays comfortable for hours. Because it contains five conditioning oils, it helps keep lips soft instead of drying them out like some traditional glosses.

• Light, non-sticky jelly texture that spreads evenly
• Blend of nourishing oils for lasting comfort
• Free of fragrances and plumping agents to reduce irritation
• Leaves a glass-like finish without heavy residue

What kind of finish and color does the Coconut - Rosy Pink shade give?

This shade provides a milky, rosy tint that enhances your natural lip color while producing a high-shine, wet-look finish. The tint is sheer enough to wear alone for everyday looks, and glossy enough to layer over lipsticks for extra dimension.

• Sheer rosy-pink tint for subtle color
• Ultra-glossy, reflective finish that visually plumps
• Works as a standalone balm or as a topper
• Soft coconut note that adds a light, pleasant scent without being overpowering

How do I use ShineOn with other lip products?

ShineOn is formulated to play well with other lip makeup. Swipe it on bare lips for a quick dewy look, or layer over liners and lipsticks to boost shine and add moisture. It rinses off easily, so switching shades or textures throughout the day is simple.

• Apply directly for a natural glossy tint
• Layer over matte lipsticks to soften and highlight
• Pair with lip liner for defined, glossy edges
• Removes easily without sticky build-up

Who this is for: Tower 28 ShineOn Lip Gloss Jelly suits anyone with sensitive or reactive lips who wants a comfortable, high-shine finish without irritating additives. It’s ideal for people who prefer lightweight, balm-like glosses, those who like a sheer rosy tint, and anyone looking for a nourishing everyday gloss that layers well with other lip products.