Tower 28 LipSoftie Tinted Lip Balm – Sugar Plum mauve tint, hydrating glossy balm & overnight mask (0.38 oz)

Tower 28 LipSoftie is a cushiony, clinically proven tinted lip balm that blends deep hydration with a sheer mauve tint for soft, non-sticky lips.

Designed for sensitive lips, LipSoftie combines nourishing emollients and skin-friendly actives in a gloss-like balm that doubles as a daily hydrator and an overnight lip mask. The Sugar Plum shade gives a subtle mauve wash while jojoba oil, shea butter, and lysine help restore smoothness and comfort. Its foodie-inspired flavoring is non-artificial and formulated to avoid sting or irritation, so you can wear it day and night.

How does LipSoftie hydrate without feeling sticky?

LipSoftie uses a blend of lightweight, emollient oils and buttery shea to create a glossy finish that spreads easily and absorbs into dry skin layers. The formula is designed to sit comfortably on the lip surface while providing lasting moisture.

• Jojoba oil mimics skin lipids for fast smoothing
• Shea butter delivers concentrated hydration without tackiness
• Non-sticky emollients create a glassy, cushiony sheen
• Food-grade flavoring avoids irritation and unpleasant residue

What makes this suitable for sensitive or irritated lips?

Every ingredient in LipSoftie was selected to soothe and support stressed lips rather than provoke reactions. The formula is vegan, clinically tested for hydration, and free from harsh additives that commonly cause stinging.

• Lysine helps support visible repair and reduces dryness signs
• Vegan, gentle formula with dermatologist-focused design
• No known irritants or artificial flavor components that sting
• Clinically proven comfort for sensitive, chapped lips

How should I apply it for daytime wear versus overnight treatment?

Apply a single glide for a sheer, glossy hint of Sugar Plum during the day and reapply as needed for sustained comfort. For an overnight lip mask, swipe on a thicker layer to let emollients and restorative ingredients work while you sleep.

• Day: squeeze lightly and sweep the dome applicator for a sheer tint
• Night: build a thicker coat to act as an intensive overnight mask
• Use anytime lips feel tight, after exfoliation, or in dry climates
• Portable 0.38 oz size fits easily in pockets and purses

Which shade and flavor should I expect from Sugar Plum?

Sugar Plum delivers a soft mauve tint that enhances natural lip color without overpowering it, paired with a light, food-grade plum-inspired flavor. The result is a juicy, wearable sheen that reads natural on most skin tones.

• Sheer mauve tint that layers over your natural lip tone
• Subtle, non-artificial sweet flavor designed for comfort
• Glossy finish that reflects light for a plumped look
• Available within a family of eight flavors and shades

Who is this for? Tower 28 LipSoftie Sugar Plum is aimed at people with sensitive or easily irritated lips who want a dual-purpose product: a daily, comfortable tint plus an effective overnight mask. It suits those who prefer vegan, dermatologist-minded formulas with clean flavoring, and anyone seeking a non-sticky, nourishing balm that enhances lip appearance while delivering real hydration. Ideal for commuters, makeup-minimalists, and anyone who needs fast, reliable lip comfort in a small, travel-friendly tube.

• Features:
• Clinically proven hydration and comfort for sensitive lips
• Key ingredients: jojoba oil, shea butter, lysine
• Sheer mauve shade “Sugar Plum” with food-grade flavor
• Use as everyday balm or thicker overnight lip mask
• Vegan formula, non-sticky glossy finish, 0.38 oz