Tower 28 GoGo Cooling Shimmer Eyeshadow Stick Roxy — Water-Based, 8-Hour Wear for Sensitive Eyes

Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy is a water-based, microplastic-free cream shadow and precise highlighter that delivers a cooling, high-shimmer finish and up to eight hours of wear for sensitive eyes.

Designed for delicate lids, this travel-ready stick combines a cool-on-contact sensation with a luminous golden-pink sheen that glides on smoothly and sets with no fallout. The formula swaps microplastic glitter for a fine crystal-and-pearl blend, offering bright shimmer while staying gentle on sensitive or eczema-prone skin. Compact and multi-use, the stick doubles as an eye color and a targeted highlighter so you can add sparkle anywhere with control.

How will this eyeshadow stick perform on sensitive or reactive eyelids?

The Tower 28 GoGo stick is ophthalmologist-tested and formulated without silicone, talc, or microplastic glitter, which reduces common irritants. Its water-based base and clean ingredient approach aim to keep lids comfortable while delivering shimmery payoff.

• Ophthalmologist-tested for eyelid safety
• Silicone-free and talc-free formulation
• Microplastic-free crystal and pearl blend for shimmer
• Suitable for eczema-prone and sensitive skin types

How do I apply and blend the GoGo Cooling Shimmer for best results?

Apply directly from the stick for bold, opaque shimmer or pat with your fingertip to diffuse color for a softer wash. The formula sets quickly with minimal fallout, so warm the tip on the back of your hand if you need extra blending time, and always replace the cap to prevent drying.

• Swipe for full coverage on lids
• Tap and blend with fingertips for a sheerer look
• Use as a precise highlighter on nose bridge, cupid’s bow, or cheekbones
• Close cap tightly after use to maintain texture

Will the shimmer last through the day and stay crease-free?

The water-based formula is designed to dry down quickly and resist fallout, providing long-lasting shimmer that holds up through normal wear. While it offers up to eight hours of noticeable wear for many users, longevity can vary with skin type and environmental factors, so setting with an appropriate primer or powder can extend staying power.

• Fast-drying, low-fallout finish
• Reported up to 8 hours of wear in typical conditions
• Pairs well with primer or translucent powder for extra hold
• Compact stick format prevents mess on the go

What makes the shade Roxy special and how can I use it beyond the lid?

Roxy reads as a warm golden-pink with luminous pearl highlights that brighten skin without harsh glitter. Because the stick blends smoothly and provides buildable shine, it works beautifully as a lid color, inner-corner pop, or a subtle cheek and lip topper for coordinated radiance.

• Golden-pink tone with fine crystal shimmer
• Buildable opacity: soft wash to high-impact sparkle
• Multi-use: eyes, inner corner, cheek, and precise face highlighting
• Compact for purse or travel touch-ups

Who is this for: The Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy suits anyone who wants a high-shine finish without microplastic glitter—especially those with sensitive, reactive, or eczema-prone eyes seeking clean, dermatologist-friendly color. It’s ideal for minimalists who prefer one product that performs as both an eyeshadow and a precise highlighter, travelers who need a no-fuss stick, and beauty lovers who prioritize gentle, sustainable shimmer options.

Ingredients

Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)].