Tower 28 GoGo Cooling Shimmer Eyeshadow Stick — Avalon Pink, Water-Based Cooling 8‑Hour Wear

Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Avalon is a water-based cream shimmer stick that delivers a cooling, high-impact pink sparkle designed for sensitive eyes.

This compact, .09 oz shimmer stick blends the comfort of skincare with the payoff of a vivid eye product. Formulated to avoid silicones, talc, and microplastic glitter, the stick uses superfine crystals and pearls for shine while remaining gentle on delicate lids. It dries down quickly to limit fallout and can double as a precision highlighter for targeted glow.

How does this stick feel on sensitive or eczema-prone lids?

The formula focuses on comfort: ophthalmologist-tested and free of common irritants, it’s meant to be soothing rather than sting. The water-based composition and cooling sensation help refresh the eye area while the fast-dry finish minimizes product transfer.

• Water-based to reduce irritation and heaviness
• Cooling effect that wakes up tired eyes
• Silicone- and talc-free for calmer skin contact
• Ophthalmologist-tested for safety around the eye

What kind of shimmer and coverage does Avalon provide?

Avalon is a true pink shade that offers intense sparkle in one swipe but can also be sheered out. The superfine crystal and pearl blend creates a reflective finish without gritty microplastic particles, delivering either opaque shimmer or a soft wash depending on application.

• High-impact shimmer with one stroke
• Buildable coverage — opaque to diffused
• Microplastic-free crystals for refined sparkle
• Fast dry-down reduces fallout and transfer

How do you apply and use it as a multi-tasking product?

Use the stick directly on the lid for an instant pop of color, then blend with fingers or a brush for a softer look. For highlighting, swipe on high points of the face and tap to blend; always close the cap tightly to preserve the creamy texture.

• Direct swipe for concentrated shimmer
• Tap and blend for a subtler sheen
• Works as an eye shimmer or precise highlighter
• Store capped to avoid drying out

How long will the wear last and what about fallout?

The formula is designed to set quickly and stay put for extended wear, giving up to eight hours of visible shimmer with minimal flaking. Because it dries down, you’ll get sparkle without the scattering dust common to loose glitters.

• Fast dry-down for stable wear
• Up to around 8 hours of shimmer retention
• Minimal fallout thanks to cream formula
• Easy touch-ups if needed throughout the day

Who is this for: Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Avalon suits anyone seeking a gentle, high-shine eye product—especially those with sensitive or reactive skin who still want bold, wearable sparkle. Ideal for people who want a quick, travel-friendly stick that doubles as a small-precision highlighter and who prefer formulations mindful of skin and environmental concerns.

Ingredients

Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)].