Too Faced Born This Way Super Coverage Concealer — Snow, Full-Coverage Hydrating Formula with Hyaluronic Acid

Too Faced Born This Way Super Coverage Multi-Use Concealer in Snow is a full-coverage, hydrating liquid concealer designed to hide dark circles, blemishes, and uneven tone while blending for a natural, camera-ready finish.

This multi-tasking concealer combines weightless pigments with skin-conditioning ingredients so you can conceal, contour, highlight, and retouch with a single product. The formula features hydrating agents like hyaluronic acid and coconut water plus alpine rose extract to help maintain comfortable wear throughout the day. It’s oil-free, non-comedogenic, vegan, and cruelty-free, making it suitable for a wide range of makeup routines from everyday touch-ups to photo shoots.

How well does this concealer cover dark circles and blemishes?

The Born This Way Super Coverage concealer delivers concentrated pigment that masks discoloration without settling into fine lines. Coverage is full and buildable, yet the finish is designed to remain natural on skin and in photos.

• Full-coverage pigments for strong coverage in one or two layers
• Buildable formula so you can add more where needed
• Non-comedogenic and oil-free for daily wear
• Designed to minimize flashback in photography

Will this concealer feel hydrating or heavy on skin?

The formula includes hyaluronic acid and coconut water to help hydrate the skin, creating a comfortable, non-drying wear. Despite the high coverage, the texture aims to remain lightweight and flexible rather than cakey.

• Hyaluronic acid helps retain moisture under the eyes
• Coconut water contributes a lightweight hydration boost
• Alpine rose extract for a smoothing finish
• Oil-free base prevents greasy buildup throughout the day

How can I use this product beyond concealing under-eyes?

Born This Way Super Coverage functions as a multi-use complexion tool: use it to conceal, contour, highlight, and spot-correct. Its creamy, blendable texture makes it easy to layer, carve out brows, or create highlights and shadows for dimension.

• Use shade-matching to conceal and even skin tone
• Choose a slightly darker shade for contouring small areas
• Use a lighter shade to highlight under the eyes and center of the face
• Apply with a brush, sponge, or fingertips for different finishes

How long does the coverage last and how does it perform on camera?

This concealer is formulated for extended wear and to appear natural in photos. You can expect long-lasting coverage with minimal creasing when applied properly and set if desired.

• Up to 12-hour wear under normal conditions
• Photo-friendly pigments to reduce flashback
• Set with powder for extra longevity and crease resistance
• Layerable without heavy buildup for touch-ups throughout the day

Who is this for? This concealer suits anyone seeking high-coverage, multi-purpose complexion coverage with hydrating ingredients—ideal for people with visible discoloration, blemishes, or those who want a single product for concealing and sculpting. It’s a practical option for daily wearers, makeup artists, and anyone wanting a polished, camera-ready finish while maintaining skin comfort. As a vegan and cruelty-free product, it also appeals to shoppers prioritizing ethical beauty choices.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]