Too Faced Born This Way Super Coverage Concealer, Cookie 0.45 fl oz — Full-Coverage Hydrating, Long-Wear Photo-Friendly

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer that evens skin tone, hides dark circles and blemishes, and can also contour and highlight for a photo-ready finish.

This multitasking concealer combines richly pigmented coverage with a moisturizing base so you get an undetectable, natural-looking result without feeling heavy. Formulated with hyaluronic acid, coconut water and alpine rose, it targets dry-looking areas while delivering long-wearing coverage designed to stay camera-friendly and avoid flashback. The creamy, blendable texture lets you adapt coverage from spot correcting to full sculpting in a single product.

How does this concealer help hide dark circles without creasing?

The Born This Way Super Coverage concealer contains hydrating actives that plump fine lines and reduce the appearance of creasing under the eye. Its concentrated pigments camouflage discoloration while the smooth formula sits comfortably for up to 12 hours when applied correctly.

• Hyaluronic acid helps add surface hydration and smoothness.
• Creamy, blendable texture prevents settling into fine lines.
• High-pigment formula conceals darkness with minimal layering.
• Non-comedogenic, oil-free base avoids pore-clogging buildup.

Can I use this product to contour and highlight my face?

Yes — the concealer’s opacity and range make it suitable for precise contouring and highlighting, as well as traditional coverage. Use a shade one to two tones deeper for contouring and a brighter shade for lifting and illuminating targeted areas.

• Multi-use formula replaces separate concealer and contour products.
• Blendable finish allows sharp or diffused contours depending on tools used.
• Buildable coverage supports both subtle sculpting and stronger definition.
• Works over or under other complexion products for flexible application.

What makes this concealer camera-friendly and suitable for long wear?

The formulation is engineered to look natural in photos while resisting flash reflection and maintaining integrity through typical daytime activities. Lightweight pigments and a controlled finish aim to keep skin looking even and fresh for extended wear.

• Photo-friendly technology minimizes flashback in images.
• Up to approximately 12-hour wear when set properly with powder.
• Non-greasy finish reduces shine without drying out the skin.
• Vegan and cruelty-free credentials align with conscious beauty choices.

How do I apply it for the most natural result?

Start with a small amount and concentrate on problem areas—under-eye hollows, blemishes or shadowed contours—then blend outward. Use a damp sponge or a small synthetic brush to diffuse edges, and set lightly with a translucent or shade-matched powder to lock in wear without dulling the finish.

• Tap a pea-sized amount under the eye or on spots first.
• Use gentle patting motions rather than heavy rubbing to preserve coverage.
• Layer in thin coats for buildable coverage without caking.
• Set with powder only where needed to maintain hydration elsewhere.

Who is this for: This concealer suits anyone seeking high-coverage solutions that still look natural—people with dark circles, hyperpigmentation, blemishes, or those who want a single product for concealing, highlighting and contouring. It’s a good match for dry to combination skin types that appreciate hydrating ingredients and camera-ready performance, and for shoppers who prefer vegan and cruelty-free cosmetics.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]