Too Faced Born This Way Soft Matte Foundation — Light Beige, Weightless Matte, 24H Hydration & Oil Control

This waterproof, sweat-resistant formula delivers a soft matte finish without drying the skin. Designed to feel weightless while providing 24-hour performance, it smooths the look of imperfections and creates a natural, skin-like result. The color-true, buildable texture blends easily and helps reduce the visible appearance of pores while providing balanced oil control for a polished complexion.

How does this foundation keep skin matte without feeling dry?

The Born This Way Soft Matte formula balances oil control with a hydrating base so skin stays comfortable all day. It contains ingredients that lock in moisture for up to 12 hours while delivering immediate and lasting oil control, preventing the tightness often associated with mattifying products.

• Weightless texture that avoids cakiness or creasing
• 12 hours of hydration to maintain skin comfort
• Soft-matte finish that reduces shine without dulling skin

Will it cover blemishes and blur pores effectively?

This foundation provides medium-to-full coverage that can be layered for additional concealment while remaining natural-looking. The formula is specifically designed to diffuse the appearance of lines and pores, giving the skin a smoother, more even surface without masking your natural texture.

• Buildable coverage to spot-conceal or even skin tone
• Optical blurring for decreased pore visibility
• Non-creasing and non-caking for long-lasting smoothness

How does it perform in active conditions like heat, sweat, or humidity?

Born This Way Soft Matte is formulated to resist water, sweat, and humidity for reliable wear during active days. Its waterproof performance helps maintain coverage and finish when you need it most, making it suitable for humid climates or long events where touch-ups are inconvenient.

• Waterproof and sweat-resistant build for extended wear
• Humidity resistance to prevent makeup breakdown
• Maintains color-true coverage throughout the day

Is the formula skin-friendly and ethical?

The foundation is non-comedogenic and crafted to avoid clogging pores, supporting clearer-looking skin while you wear it. It’s also vegan and cruelty free, aligning with ethical preferences for many shoppers seeking effective beauty products without animal testing or animal-derived ingredients.

• Non-comedogenic to help reduce the chance of breakouts
• Vegan formulation with no animal-derived ingredients
• Cruelty free — not tested on animals

Who is this for: Too Faced Born This Way Soft Matte Foundation is ideal for people who want a longwearing, natural-looking matte finish without dryness—especially those with combination to oily skin, anyone living in humid climates, or users who prefer a buildable medium-to-full coverage foundation that still appears like skin. It suits shoppers seeking ethical beauty options like vegan and cruelty-free products and anyone wanting a waterproof, sweat-resistant foundation for all-day confidence.

Ingredients

Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)] ILN52756