Too Faced Born This Way Natural Finish Longwear Liquid Foundation, 1.01 fl. oz — Medium-to-Full Coverage, Hydrating & Oil-Free

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, weightless foundation that provides medium-to-full, natural-looking coverage with up to 24-hour wear.

This foundation is formulated to blur the line between makeup and skin: it offers buildable coverage while staying lightweight and comfortable. Designed to resist sweat, humidity, and transfer, the formula helps maintain a color-true finish throughout a long day without caking or creasing. Vegan and cruelty-free, it suits users who want lasting, photo-friendly results without a heavy feel.

How long will the coverage last on an average day?

The Born This Way foundation is made for extended wear—up to 24 hours under typical conditions—while preserving color integrity and finish. Its transfer-resistant and fadeproof properties mean touch-ups are less frequent, especially in dry or moderate climates.

• 24-hour wear claim with color-true performance
• Resists sweat, humidity, and transfer
• Fadeproof and crease-resistant formula for long shifts or events

What level of coverage and finish should I expect?

Expect medium-to-full, buildable coverage that feels lightweight on skin and appears natural in photos. The finish reads as natural rather than matte or dewy, blurring imperfections while allowing skin texture to show through for an undetectable look.

• Buildable medium-to-full coverage
• Natural finish that mimics real skin
• Non-caking and non-streaking application

Will this work on oily or combination skin?

The oil-free formulation reduces excess shine without stripping hydration, making it suitable for oily, combination, and normal skin types. It minimizes the appearance of pores and stays crease-resistant, though oily skin users may prefer a light powder touch-up in the T-zone for extra longevity.

• Oil-free, hydrating balance for varied skin types
• Minimizes pore appearance and helps create a smoother complexion
• Compatible with setting powders and primers for extra hold

How should I apply and layer this foundation for best results?

Apply a small amount and build coverage where needed: start with a thin layer for natural coverage and add more to areas requiring concealment. Use a damp sponge for a skin-like finish or a dense brush for fuller coverage; set with powder if you prefer extra staying power.

• Start thin, build selectively for medium-to-full coverage
• Sponge application creates a seamless, skin-like result
• Pair with primer or setting powder depending on skin type

Who is this for: This foundation is aimed at people seeking a long-wearing, photo-friendly base that balances hydration and oil control. It’s a good choice for those who want a natural-looking, buildable finish for everyday wear, long events, or images, and for shoppers who prioritize vegan and cruelty-free cosmetics.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.