Too Faced

Too Faced Born This Way Natural Finish Longwear Foundation, 1.01 fl. oz — Hydrating, Medium-to-Full Coverage

High-performance beauty made for confident daily results

$138.29

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Why customers choose Auvira Beauty

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, weightless liquid foundation that provides medium-to-full, natural-looking coverage with up to 24-hour wear.

This foundation is designed to blur the line between makeup and skin, delivering a skinlike sheen while resisting sweat, humidity, and transfer. Lightweight yet buildable, it aims to smooth texture and even skin tone without caking or streaking. The vegan and cruelty-free formulation promises long-lasting color fidelity and photo-friendly results for everyday use or special events.

How does this foundation wear throughout a long day?

The formula is engineered for extended wear—resistant to sweat, humidity, and transfer—so color and coverage remain consistent from morning to night. It’s also touted to be crease- and fade-resistant, helping maintain a fresh appearance across long hours.

  • Up to 24-hour color and coverage longevity
  • Transfer-resistant formulation reduces smudging on clothing
  • Proofed against sweat and humidity for steady wear
  • Non-caking and non-streaking finish maintains a natural look

What kind of finish and coverage can I expect?

Expect a natural finish that mimics skin rather than a heavy, matte mask. Coverage is medium to full and buildable, allowing you to dial up coverage in areas that need more evening without losing a skinlike texture.

  • Natural, skinlike finish that minimizes the make-up look
  • Buildable medium-to-full coverage for customizable results
  • Reduces the appearance of pores and helps even out skin tone
  • Photo-friendly results ideal for camera use

Is the formula suitable for different skin types, and how does it feel?

The formulation is described as hydrating and weightless, making it appropriate for combination, normal, and drier skin types that need moisture without heaviness. Because it’s oil-free and non-poring, it can also be layered on oilier zones without feeling greasy or settling into fine lines.

  • Hydrating yet oil-free for balanced application
  • Non-poring texture helps prevent clogging and shine buildup
  • Lightweight feel that won’t weigh down the skin
  • Works well under powder or setting products for customization

How should I apply and build coverage for best results?

Apply with a sponge, brush, or fingertips for different finishes—sponge for a softer, airbrushed look; brush for fuller coverage; fingertips for quick blending. Build coverage gradually in thin layers to avoid caking while keeping a natural texture.

  • Start with a small amount and blend outward for even coverage
  • Layer thin coats to reach medium-to-full coverage without streaks
  • Set the T-zone lightly with powder if you need extra longevity
  • Use a damp sponge to soften edges and create a skinlike finish

Who this is for: This foundation is aimed at anyone seeking a longwearing, natural-looking base that balances hydration with oil-free performance. It suits users who want buildable, photo-ready coverage that resists sweat, transfer, and humidity, while staying lightweight and comfortable on the skin. Ideal for daily wearers, photographers, and those who prefer a finish that reads like skin rather than heavy makeup.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

FAQ

Q: Is Born This Way foundation suitable for oily skin?

A: Yes—its oil-free, non-poring formula can work for oily skin when set with powder, though those with very oily skin may prefer additional mattifying products.

Q: How much coverage does this foundation provide?

A: It offers buildable medium-to-full coverage that can be layered for more coverage without caking.